Upload EBC/A+ content to Amazon: The complete step-by-step guide for 2025

Amazon retailers know the problem: with the standard product description, your own listing hardly stands out from the competition. But if you use A+ content (also known as Enhanced Brand Content, or EBC for short), you can create real added value for customers and increase your sales figures. This guide will give you simple and detailed instructions on how to upload and use A+ content for your Amazon products.

https://www.youtube.com/watch?v=fQ6v7iPNoak

Overview of A+ content at Amazon

A+ content, sometimes referred to as EBC, is an enhanced product description on Amazon that allows brands to use engaging graphics, comparison charts, infographics and custom text. By using A+ content, listings appear much more professional and convincing. The goal: more visibility, better branding and, above all, a higher conversion rate compared to standard descriptions alone.

Who should use A+ Content?
It is suitable for all brand owners who are verified in the Amazon Brand Registry program. With A+ Content, you not only present your product in a more appealing way, but also provide the customer with relevant information and strengthen trust in your brand.

Basic vs. Premium A+ content:

• Basic A+ content is the standard version that is directly available to most retailers.
• Premium A+ offers additional functions, but often only becomes visible after a certain period of time (or corresponding activation).

Who is behind this guide?
Luca Igel, founder of Stacvalley, is one of the most experienced experts for Amazon content in Europe. With his marketing agency, he has managed more than 3,000 projects for over 700 Amazon retailers. This know-how can be found in every single recommendation.

Stacvalley fact box:

• Founded by Luca Igel after his own experience as a trader
• Over 700 customers across Europe
• More than 3000 successfully implemented projects
• Specialization in product images, EBC, videos and listing optimization

Preparation for uploading the A+ content

Before you create your first A+ content, you should consider a few important points. This will save you time and prevent frustration during implementation.

Access to the Amazon Seller Central Dashboard

1. Log in to Seller Central:
   Go to the Seller Central page and log in with your Amazon access data.
2. Dashboard overview:
   After logging in, you will find your personal dashboard from which you can manage your products, orders and advertising measures.

Screenshot tip:
For a graphical overview of what the dashboard looks like, you can search for images on the official Amazon help page.

Navigation to the A+ content manager

How to find the right area for creating your A+ content:

1. Click on the hamburger menu at the top left (the three dashes).
2. Go to Advertising.
3. Select A+ content manager.

Creation of a new A+ content project

1. The "Create content for A+" option is available at the top of the content manager.
2. First choose whether you want to use Basic or Premium. As a rule, only Basic A+ content is active, as Premium A+ is often only activated later.
3. The next step is to give your project a suitable name. It is best to choose a product name and brand, e.g. "Coffee machine_MarkeX". This will help you keep track of multiple products.

The right A+ content modules

Amazon offers various modules, for example with image and text, comparison tables or image-only layouts. The "Standard image header with text" module achieves the best results .

Why choose this module?
You can present your product in a particularly high-quality way with large graphics. Stacvalley's experience shows: modules with strong images lead to more transactions than text-only modules.

Prepare images and alt text

• Use large, expressive images in high resolution.
• Check the Amazon specifications (file format and size).
• You should create an alt text with suitable keywords for each image.

Examples of old texts:

• "MarkeX fully automatic coffee machine stainless steel quiet grinder"
• "LED desk lamp MarkeY USB dimmable light color"

With a well thought-out alt text, you can improve the ranking of your listing and ensure better accessibility.

Step-by-step guide: Upload and configure A+ content modules

With the optimal preparation, you can now start directly with the actual upload. Here you will find the most important steps - easy to follow.

Step 1: Select the first module

• Click on the "Standard image header with text" module .
• The editing view for this module now opens.

Step 2: Select and upload image

• Select your prepared picture.
• Upload it directly with "Upload Image".
• Enter your relevant keywords (e.g. product name, brand) in the field for the alt text.
• Click on Add.

Tip:
Google and Amazon can index your product better with targeted keywords in the alt text.

Step 3: Add further modules

Proceed in the same way for further modules. Add as many modules as you need for your product.

Procedure for each module:

1. Click on Add module
2. Select module, preferably image header again
3. Upload new, prepared image
4. Enter suitable alt text
5. Add

Repeat this process for all further modules. Between 3 and 5 modules are usually ideal, depending on the scope of your offer.

Uniform styling & overview

• Make sure all images have a recognizable style.
• Use a standardized keyword scheme for all alt texts.
• Incorporate logos or CI elements in such a way that your brand is remembered.

Check before saving:
Use the preview function and check whether the images are displayed correctly and all alt texts are visible.

Avoid mistakes:

• Common image formats: JPEG or PNG
• Note the maximum permitted file size and image dimensions
• Avoid duplicate alt texts

Application of the created A+ content to products (ASIN assignment)

Now your design is ready - it still needs to be assigned to the appropriate product(s).

Search for ASINs in the content manager

• Click on "Apply more ASINs".
• Use the search field to find the ASIN of your products (ASIN = Amazon Standard Identification Number).
• You can also find your ASIN under "Manage stock" in Seller Central.

Select and assign products

• Enter the desired ASIN.
• Select the product to which your content should be assigned.
• If you have several variants (colors, sizes, models), you can also select several ASINs at the same time.

Take over the content

• Once you have made your selection, click on "Use content".
• You will see an overview of which ASINs have been assigned.

Check before submission

• Check that all images are displayed correctly and are assigned to the selected products.
• Correct errors or optimize details if necessary.

Transmission for approval

• The last step is the "Submit for approval" button.
• Amazon is now checking your content. You will usually receive a response within 24-48 hours.

Note: Your old product text will remain online until it is activated.

Offers for support and further resources

Do you want maximum success for your listing and need professional support? For years, Stacvalley has been the first port of call for Amazon merchants who want to achieve real growth with A+ content, product images, videos and listing optimization.

• Free initial consultation:
  Secure a non-binding consultation directly via the Stacvalley contact form.
• Stacvalley social media:
  Find out more about tricks and new features on Stacvalley's Instagram channel
  or on Stacvalley's Facebook page.

Advantages of professional support:

• Higher conversion because the visual language is convincing
• Time savings and error-free processing
• Top results for visibility and branding

You can find more tips and explanatory videos regularly on Luca Igel's YouTube channel. Subscribe now so you don't miss out on the next Amazon hacks!

Important notes and summarized tips

Uploading A+ content is not magic - but precision counts. Paying attention to these things will noticeably increase your chances of better sales:

• ✅ Keywords in the alt text: Without the right search terms, you're wasting potential.
• Focus on images: Large graphics magically attract customers and sell better than text-only descriptions.
• ✅ Clean ASIN assignment: Enter exactly which products should receive the content.

Take advantage of all the benefits of A+ content and ensure that your listing becomes a customer magnet. With a little practice, you'll soon realize how easy the process is. Try it out and see how your Amazon sales success skyrockets!