Amazon FBA attracts many who are hoping for a big online business. Some start out full of motivation, but the attempt often ends in disappointment after a short time. What goes wrong? Why do so many retailers give up so quickly, even though the platform seems to offer every opportunity? Here you will find the five biggest mistakes that almost every Amazon FBA retailer makes at the beginning and specific tips on how to do it better.
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Many people launch their first product with energy and hope for quick success. But what happens if the product flops or doesn't work as expected? Many then simply stop. They say things like "Amazon FBA doesn't work" or "It's no longer worth it".
The truth is: success in the Amazon FBA business rarely comes at the first attempt. If you only start half-heartedly or don't really stick with it, you will have a hard time overcoming the first dry spell.
This is often due to disappointment and false expectations. Perhaps the launch is sluggish - the numbers are bad, the warehouse remains full. The thought that Amazon FBA was a waste of time then creeps into many people's minds. That is dangerous.
Others start successfully, but then get stuck in the comfort zone: The product is up and running, a few reviews come in, but the next step fails to materialize. After a year and a half, there is still no further product in the range. This leads to stagnation - the most dangerous enemy for any self-made career.
If a product is not working, giving up is not an option. Instead, an honest analysis follows. These steps will help:
Experienced retailers also report: Out of every 30 products, one may go badly, but the important thing is to learn from it and do better next time. Discipline is the key. The allure of the new quickly fades, solid processes and clear further development are decisive for long-term success.
Those who bite hard in the initial phase and keep up the pace will break through the biggest hurdle and ensure that the Amazon FBA business grows.
Many newcomers take the easy route to product sourcing: they see an exciting niche, find a product on Alibaba, take almost exactly what others are already selling - and later wonder why they are not successful.
A few years ago, this could work. Anyone who launched any standard product on the market at the right time simply achieved good sales. Today, that is no longer enough. The problem: price undercutting. Where products are interchangeable, the only deciding factor is often who can offer the lowest price. By the time your own product is on sale for 20 euros and the next supplier is offering the same thing for 12 euros, the race is lost.
Today, a successful Amazon product has to offer more: better features, more added value, clear customer benefits. The basis is a product that stands out from the rest in terms of appearance, functionality or service.
Questions for the sourcing phase:
Those who take their time in this phase and examine alternatives lay the right foundations and create a head start that cannot be easily copied.
Many focus on turnover and are proud of high sales figures. But often there is nothing left at the end of the month. The reason: poor calculation or no calculation at all.
If you don't know exactly how much each product you sell really brings in, even a high turnover can mean that you are making a loss. If you don't do the math, you'll quickly lose control.
Successful retailers have an affinity for numbers. They know that what counts in the end is how much of the sales price remains as profit.
The principle:The product price must always be higher than the purchase price plus all costs incurred.
Small calculation checklist:
| Cost point | Example |
|---|---|
| Purchase price | 6,00 € per piece |
| Shipping & Customs | 2,50 € per piece |
| Amazon fees | 3,00 € per piece |
| Storage costs | 0,20 € per piece |
| Marketing/PPC | 1,30 € per piece |
| Total costs | 13,00 € |
| Selling price | e.g. 19,99 € |
| Profit | 6,99 € |
Winners make a habit of checking their numbers. This is where you decide whether your hobby becomes a business.
Many retailers invest thousands of euros in their product and bring it to Germany - and then save on the product images. They either take their own photos with their cell phone or hire a cheap photographer from their circle of friends. This quickly pays off, especially in highly competitive niches.
In categories where three or four providers are involved, simple photos might still work. But in most cases today, what counts is whoever has the best images wins the trust of potential customers and generates more sales.
The product images are often the first point of contact with your offer. They decide whether a visitor stays on your site - or chooses the next provider.
Image quality is a must, not an optional extra.
If you want to stand out, you should call in the professionals. Studios like Stacvalley offer a free strategy session to develop the perfect visual language for your brand and product. Over 3,000 implemented listings speak for themselves. Retailers repeatedly report how much good product images boost sales.
"Since we have the new images, the conversion rate has increased by 30 percent." (Amazon retailer, fashion sector)
Images are not a cost driver, but an investment in a growing Amazon business.
The product launch is the moment that everything comes down to. Many fail here of all places because they simply do too little. The product goes live quickly, there are no reviews, PPC is hardly used or not used at all. The result: it hardly gets any visibility, collects no reviews - no sales.
Have a clear launch strategy. Create a list of all the necessary steps in advance and stick to it until every point has been completed:
Sample launch checklist:
Many retailers pull the handbrake just before the finish line. This can be fatal, as the launch has a decisive influence on further success. Those who work consistently here have already secured half the battle.
Warning: Do not launch a product without a finished listing and coordinated marketing. Otherwise you will burn capital and opportunities.
Amazon FBA requires perseverance, error analysis and the willingness to constantly improve. There are many ways to get better - you just have to do it.
If you need help with product images, listings, videos or SEO, you can book a free initial consultation directly with Stacvalley. Here you will receive individual tips and an analysis of your Amazon presence - regardless of whether you are a beginner or already making sales.
Subscribe to the Stacvalley YouTube channel for regular first-hand practical tips. You can get even more insights, current trends and support on social media:
One thing is clear: mistakes happen to everyone, but the best traders learn from them quickly, know how to deal with setbacks and maintain a high level of discipline. Those who make the effort to get up after every defeat ensure long-term success. Use the experience of others, regularly question your approach and don't do without professional support if you want to get ahead.
Conclusion: Avoid the five mistakes described above, continuously learn new things and act with passion - this is how you can turn your Amazon FBA business into a growing and stable company.
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