BUSINESS
17.8.25
8min reading time

Amazon action plan: How to get back to selling quickly if your account is blocked [incl. latest blocking reasons]

An Amazon account suspension is a real threat to the existence of many retailers today. Amazon's systems are reacting ever more quickly and often automatically - handwritten rating request cards in particular are increasingly leading to immediate blocks. Those who are caught can usually only hope to return to selling with a convincing, professionally structured Amazon action plan.

The requirements are high: Amazon expects a precise analysis of the causes, clear measures and comprehensible prevention. Every step counts, because standard texts or apologies do not help, but at best cause further delays. Retailers must deliver what Amazon wants to see in a timely manner - factually, in a structured manner and, if possible, with supporting documents.

In the blog, I show what is important now, what mistakes are often made and how an effective action plan is structured. Anyone who recognizes the seriousness of the situation and does not underestimate the controls can take targeted countermeasures and regain their sales rights.

What is an Amazon action plan and when is it necessary?

Amazon attaches great importance to smooth trading and maximum customer satisfaction. As strict as the rules are, Amazon is also relentless when it comes to violating sales guidelines. Anyone who sells on Amazon quickly realizes that even small mistakes, such as handwritten rating request cards, can quickly lead to an account being blocked. And right now, there are an increasing number of cases in which precisely such small things lead to immediate bans - as the latest videos from the seller community clearly show.

So how do you react? The answer: with an Amazon action plan. This document is the key to being allowed to sell again after a ban. Read here to find out what's behind it and when you need the action plan.

What is an Amazon action plan?

An Amazon action plan (often called a "plan of action") is a structured, written statement to Amazon that sets out in detail:

  • What specifically went wrong?
  • What immediate measures did you take?
  • How do you want to prevent the problem from occurring again?

These three components are mandatory. Amazon is not interested in excuses or legal threats. Instead, Amazon wants to understand that you have your processes under control - and are actively working on the quality of your listings.

Think of the action plan as a lifeline that only works if it consists of strong and credible individual parts. The clearer, more factual and verifiable your information is, the better your chances of regaining the right to sell.

Important points for a successful action plan:

  • Choose clear, simple language (important, as translation software is often used)
  • Enclose supporting documents and evidence (screenshots, invoices, communication logs)
  • No recriminations or justifications
  • Objective presentation of processes and improvements

This shows that you have understood what Amazon is really about: sustainable process improvement instead of just eliminating errors.

When is an action plan necessary?

You always need an Amazon action plan if your seller account or individual products have been blocked on the platform. Typical occasions are, for example

  • Violations of product quality or guidelines (such as counterfeit items, trademark infringements, unauthorized reviews)
  • Delivery problems, too many cancellations or customer complaints
  • Missing, incorrect or inauthentic product information
  • Violations of Amazon guidelines through unauthorized rating requests, such as currently mainly through handwritten cards

As soon as an account has been blocked, Amazon will inform you of the reason by email and explicitly request that you submit a valid action plan within a statutory period of usually 17 days. If Amazon does not receive a convincing action plan, the account will remain permanently blocked.

Very important:

  • Do not create a new seller account - Amazon usually recognizes this immediately and only exacerbates the situation.
  • Act quickly, comprehensibly and follow best practices, such as the 4D or 8D report from quality management.

A meaningful Amazon action plan is therefore not an option, but a must for anyone who wants to get back on the platform after a lockdown. Those who are prepared, openly analyze their previous mistakes and react with real measures usually get back to selling faster - and can concentrate on the essentials again: successful trading on Amazon.

Typical causes of account suspensions at Amazon

Account suspensions on Amazon are no longer a rarity and often catch merchants completely unprepared - especially recently, new reasons for suspensions such as handwritten review request cards have caused uncertainty. In order to take a targeted approach with an effective Amazon action plan, it is important to know the typical causes and consistently avoid typical sources of error.

Overview of common causes

Amazon monitors seller accounts with strict algorithms and AI systems. Anyone who violates guidelines or quality standards quickly risks losing their business. In most cases, retailers do not violate the guidelines out of malicious intent - even minor negligence is often enough. The most important reasons at a glance:

  • Poor seller performance
    This includes too many cancellations, late deliveries, a high returns rate or an above-average rate of negative reviews. You can find the relevant key figures at any time in the Seller Central dashboard.
  • Violations of the Amazon guidelines
    Particularly topical: Sending handwritten cards to request reviews. This seemingly harmless practice is now being rigorously punished, as the new videos from the seller community clearly show. This also includes violations in reviews, asking for change requests in the chat or other manipulative reviews.
  • Problems with product conformity and brand protection
    The sale of untested, unsafe or counterfeit products, the use of third-party brand images or the infringement of copyrights and trademark rights are among the classic causes of blocking.
  • Multiple or unauthorized account management
    Operating a second seller account without prior permission from Amazon is a clear violation of the rules. Sharing an account with several employees also harbors risks, especially if there are no separate accounts.
  • Missing or incorrect product information
    Anyone who provides incorrect, incomplete or obviously misleading information on product detail pages - for example regarding origin or product features - is putting their right to sell at risk.
  • Problems with identity or payment verification
    Incorrect or multiple verifications, rejected or missing payments and uncertainties in account activation lead to further, often algorithmically triggered blocks.

Typical triggers in everyday life

For a quick overview, here is a summary of the most common specific triggers:

  • Handwritten evaluation request cards in packages
  • Shipping delays due to poor processes or bottlenecks
  • Sudden accumulation of negative reviews or high return rates
  • Use of untested suppliers or non-certified goods
  • Changes to customer or payment data that appear suspicious to Amazon

How blocking reasons work

If one or more of the above-mentioned causes are detected, the account is usually blocked without much warning - often automatically, sometimes after a warning. The familiar message "Your account has been deactivated" then appears in Seller Central. Loss of sales, frozen payouts and the loss of regular customers are the immediate consequences.

Visual representation of Amazon optimization techniques with handwritten notes and pencils.

Photo by Tobias Dziuba

Summary: Most common causes of blocking in table form

TriggersTypical risk for merchantsHandwritten review requestsImmediate account suspensionPoor seller performance (ODR too high)Warning, then suspensionManipulative reviews/recensoringPermanent removal of listing rightsFake/unchecked productsPermanent or temporary suspensionMultiple accounts without authorizationComplete suspension of all accountsFaulty product descriptionsProduct or category suspension

If you know the typical causes and remain vigilant, you will create a solid basis for a successful return after a lockdown with a tailor-made Amazon action plan.

Create an Amazon action plan correctly: Structure and content

Nowadays, an Amazon action plan often determines economic survival on the marketplace. The error rate among banned seller accounts has never been as high as it is now, especially since bans due to handwritten rating request cards have become commonplace. If you don't know exactly how to structure an action plan correctly, you are wasting valuable time - and often your second chance. Amazon requires a well thought-out, factual and structured presentation. With the right structure, you can avoid rejections and significantly increase your chances of a return.

Common mistakes in the Amazon action plan and how to avoid them

When writing the Amazon action plan, many sellers repeatedly fall into typical traps - mostly out of nervousness, sometimes out of ignorance or because the problem was sent too quickly. In recent cases involving handwritten review request cards, two new videos from the seller community show how many sellers are still arguing against the plan and waiting weeks for feedback.

Important mistakes - and how to avoid them:

  • Explanations, blame and justifications
    Amazon is not interested in the "story around it". If you want to save your account, you should not blame customers, suppliers or the Amazon system. Justifications, emotional outbursts or explanations such as "It was just a misunderstanding" almost always lead to rejection. Amazon expects sober personal responsibility and clear actions.
    Tip: Formulate every point objectively and neutrally. If you take responsibility, you signal to Amazon that you are improving processes yourself.
  • Optimal presentation: short, clear, structured
    The length of the plan is crucial. An action plan that is too short comes across as superficial and is usually labeled as not meant seriously. A plan that is too long, perhaps with long continuous text, details of the company's history or page-long appendices, will overwhelm the person in charge.
    Tip:
    • Stick to a maximum of 1-2 pages.
    • Use bulleted lists, subheadings and visual highlighting (e.g. for ASINs or measures).
    • Answer to all three mandatory components: Cause(s), immediate action(s), prevention.
    • Attach meaningful evidence of implemented changes, but only if they are really relevant and comprehensible.
  • Unstructured formulations
    Entire sections often end up at Amazon support as an endless block of text without an outline. This is particularly fatal because the employee often translates these plans by machine first.
    Tip: Use simple, short sentences and a clear structure. The following structure has proven effective:
    1. Brief description of the problem
    2. Root cause analysis with own responsibility
    3. Immediate measures incl. evidence
    4. Preventive measures & control mechanisms

Error checklist for your next action plan:

  • No "we haven't done anything wrong" tone
  • No recriminations or legal threats
  • No long, emotional explanations
  • Clear separation of cause, immediate aid and future strategy
  • Document all implementations with screenshots, invoices or training certificates

If you align your Amazon action plan with these points, you have a noticeably better chance of reactivating your account promptly and successfully. Especially now that Amazon is reacting even more sensitively to formal errors and evasive texts in current trend cases, precision is a must. To summarize: The more structured, factual and self-critical your arguments are, the faster you'll be back in sales.

Process after submission: Communication and typical reactions from Amazon

As soon as the Amazon action plan has been sent, perhaps the most nerve-wracking part of the process begins for many sellers: waiting for feedback and handling further communication with Amazon. This phase determines how quickly and whether the return to sales will be successful at all. Especially with the current blocks triggered by handwritten review request cards (see the two new videos that are hotly debated in seller forums and YouTube), it is now even more important to take the next step in a cool and prepared manner.

The procedure after submission of the action plan

After sending the action plan to verkaeufer-performance@amazon.de, you first need to be patient. Amazon usually checks the submitted documents first by machine, then by employees abroad. Processing takes a few working days on average - although it can take longer in individual cases. In the meantime, the seller's account continues to stand still, payouts are frozen and new sales are not possible.

This is how it typically works:

  • Confirmation of receipt: After a short time you will receive an automatic confirmation of receipt by e-mail.
  • Clerk examination: The action plan is then individually reviewed. Amazon evaluates according to fixed criteria:
    • Is the plan factual, understandable, comprehensible?
    • Does it include concrete measures and appropriate evidence?
    • Does it address all the points mentioned in the blocking reason?
  • Decision: Amazon responds with a decision - either the action plan is accepted and the account is unblocked, or it is rejected with a request for rectification.

Especially now that many suspensions due to handwritten rating request cards are rejected the first time, it is important to implement the tips from the feedback precisely. The videos from the seller community often show that a targeted revision of the first plan has led to a successful unblocking.

Typical communication channels and tips

When the account is blocked, almost all standard channels in Seller Central are blocked. All communication then takes place exclusively via the e-mail address stated in the blocking notification (usually verkaeufer-performance@amazon.de). Direct contacts or telephone calls to the German support team rarely provide a solution.

Important tips for communication:

  • Always reply directly to the latest feedback from Amazon.
  • Be as brief as possible and refer to the rejection points in a structured manner.
  • Use simple language, as many plans are translated automatically.
  • Refrain from emotional outbursts or finger-pointing - Amazon expects facts and solutions.

Those who remain professional, factual and precise stand out positively from the many emotionally charged messages that reach Amazon every day.

How does Amazon typically react to your action plan?

Amazon's response varies and depends heavily on the quality and accuracy of the plan submitted. The following scenarios are the most common:

  • Acceptance and reactivation: If the action plan is fully convincing and all the necessary information, including supporting documents, is received, the account is usually reactivated within a few working days. The unblocking email is often brief but clear: the account is back and you can continue.
  • Rejection and rectification required: It is not uncommon for Amazon to request a revised action plan. Reasons are usually: plan too unspecific, no reference to all error points, lack of evidence or overly complex language. Amazon usually clearly lists in the feedback what was missing or not convincing - pay attention to details here.
  • Complete rejection: In rare, serious cases, Amazon refuses further dialog, especially if, for example, there have been several account attempts or obvious rule violations. In such cases, the last option is usually to go to a specialized lawyer.

An overview of how Amazon typically responds to submitted action plans:

ReactionMeaning for youRecommended next stepAcceptedAccount will be unblockedResume saleRevision requestedRevision required, detailed checkRevise plan specifically and resubmitCompletely rejectedFurther communication blockedTake legal actionInvolve lawyer

How long does the feedback take?

The response time is usually between 2 and 7 working days. At peak times or in complex cases, Amazon can also take several weeks. During this time, you will not receive any detailed status updates - which requires patience and nerves of steel.

Important tip: Process every response from Amazon carefully and provide the requested information. Retailers who object too quickly or too sweepingly usually only extend the block.

Conclusion for sellers: Keep at it and respond in a structured way

Amazon scrutinizes action plans meticulously, but every clear, honest and documented response brings you one step closer to selling again. Check your mailbox regularly (including the spam folder), keep all documents to hand and use the lessons learned from the latest seller videos, which focus in particular on measures relating to handwritten review request cards. If you focus your response on Amazon now, you have a good chance of a successful and quick re-entry.

Prevention instead of a problem: how to avoid lockdowns from the outset

The best defense against an Amazon account suspension? Don't get into this situation in the first place. More and more sellers are currently being banned for new reasons such as handwritten review request cards - as shown by two new videos from the scene that are keeping seller forums and YouTube busy. If you're smart now, you'll need to convert your processes to security and legal certainty at an early stage. Ideally, the complex Amazon action plan will remain a topic for others - and business will continue undisturbed.

Actively living Amazon guidelines

Amazon is setting ever tougher standards. The algorithms detect even minor errors immediately. Retailers who rely solely on routine run the risk of unnecessary bans. Better: focus on clear control of your processes and train your team regularly. Make sure that everyone really knows the current Amazon guidelines, especially in the section on reviews, communication and product information.

Important points that you should pay attention to regularly:

  • Regularly check all Amazon policies and updates in Seller Central.
  • Only use the official channels for evaluation requests - no more hand-written cards in the package!
  • Keep product information, prices and images accurate and complete.
  • Only work with credible, verified suppliers.
  • Give your team clear rules on what is allowed when dealing with customers and reviews.

Assess warnings correctly and act accordingly

A suspension almost never occurs without warning. A notice usually appears in Seller Central beforehand, for example in the event of poor performance or too many returns. Many retailers ignore these messages - a big mistake. If you don't react immediately, you will quickly receive the final block after the warning.

How to recognize warning signs early on:

  • Yellow or red notices in Seller Central (e.g. if ODR increases, too many cancellations, suspicion of counterfeiting)
  • Emails from Amazon with the subject "Action required"
  • Noticeable accumulation of negative reviews or queries about certain articles

React immediately: revise processes, delete potential problem products from the range, document everything internally - this way you are prepared in the event of an emergency and can show Amazon quick improvements.

Clean communication and genuine customer satisfaction

Currently, the majority of bans are due to manipulative rating requests - handwritten cards in particular have practically become a red flag. In two much-discussed videos, sellers share their experiences and warn that even small requests for reviews using an enclosed card now lead to an immediate ban. Amazon is now enforcing the policy uncompromisingly.

Make sure you stick to these basic rules:

  • Only send rating requests via Amazon's own tools, never use handwritten messages.
  • Don't include personal solicitations, coupons or special offers as an incentive for a review.
  • Communicate reliably, quickly and in a friendly manner with your customers - this automatically increases the number of positive reviews through legal channels.

Monitor delivery processes and product quality

Delivery and quality problems are among the most frequent triggers for suspensions. Hand on heart: Amazon's inspection algorithms now detect delivery problems, mix-ups during shipping and incorrectly declared products in a matter of seconds.

These measures will keep you clean:

  • Check regularly whether delivery times are met and products correspond 1:1 to the description.
  • Use a QM system for your suppliers and products.
  • Always respond quickly to returns and customer complaints - ideally with clear workflows and fixed contact persons.

Transparent documentation and routine checks

Many sellers rely on luck instead of control - until the first lockdown. Set up documentation processes early on: If in doubt, you can show Amazon at any time that checks, training and improvements are really being carried out.

Draw up a short routine checklist:

  • Are all product listings up-to-date and clean?
  • Are there any new Amazon guidelines that you and your team need to be trained on?
  • Are customer complaints and returns monitored statistically?
  • Are there clear training and monitoring procedures for evaluation requests and communication?

Example table for regular checks:

Check pointsRecommendationCheck intervalProduct data correctMonthly check1x per monthTraining on reviewsAfter every Amazon updateImmediatelyCheck delivery metricsRegularly in Seller CentralWeeklyCheck returns/ODR rateCompare after every quarterEvery 3 months

Error culture instead of damage limitation

Change begins with honesty: those who deal openly with mistakes learn more quickly. Build a culture in which missteps are not covered up, but addressed immediately and documented properly. This makes your company safer and gives you credible arguments for the Amazon action plan in an emergency.

Takeaway:
Prevention is the simplest and most effective way to sell safely and sustainably on Amazon. The greatest leverage lies in training, control and clean handling of the review processes - especially now that the platform is taking much tougher action against violations with new algorithms and strict rules. If you don't wait until the next reason for blocking becomes a problem, you will save yourself time, money and a lot of stress.

Current trends and risks: Rating request cards and AI-based account blocking

Amazon tightens controls. Recently, seller forums and YouTube have been full of reports about a new wave of bans, as impressively demonstrated by two recent videos from the community. Anyone who now encloses handwritten review requests in their package is playing with fire - Amazon's machines now often take action within hours and block accounts mercilessly. This catches many retailers completely off guard, as review request cards used to be considered harmless. Those days are finally over.

Evaluation request cards as the main trigger for current blocks

Handwritten review request cards have long been an easy way to encourage honest customer feedback. In the meantime, however, Amazon has taken aim at this approach. Even inserting a small card with a friendly request for a review is now enough to get your account blocked immediately. The two new videos that are currently doing the rounds in retailer groups show this very clearly:
retailers report that even completely neutral, non-incentivized review requests have been sanctioned. Amazon now considers these cards to be an unlawful attempt to influence the rating system - regardless of whether an advantage is promised or not.

Important points on the current trend:

  • Almost 100% of all handwritten evaluation requests lead to a block
    According to the sellers concerned, practically every form of these cards is now recorded and penalized.
  • Automated and manual checks
    Amazon uses image recognition and manual spot checks to detect cards in the shipping process.
  • Reports by customers or competitors
    Customers and competitors are also increasingly reporting these practices directly to Amazon.

This makes it clear that evaluation requests via physical cards in the package are now a red flag. Retailers should consistently refrain from doing so and inform all colleagues immediately.

AI-based account blocking: The new risk

Amazon relies on artificial intelligence to detect and quickly punish rule violations. Most of the control mechanisms are now based on automated systems that evaluate suspicious patterns in several areas:

  • Content of customer emails and communication logs
  • Conspicuous accumulation of certain formulations in evaluation requests
  • Unauthorized price or shipping manipulations
  • Multiple use of accounts or IP addresses

Precisely because the AI filters are constantly being improved, they now recognize tricks within minutes that previously slipped through. Many retailers report after analyzing their blocking data: Lately, even a small mistake is often enough for the algorithm to sound the alarm and immediately trigger a block - a real turning point for anyone who does not regularly scrutinize routine activities.

This can be seen in concrete terms:

  • AI-based checks run 24/7 and react to even minor anomalies
  • Lockdowns are often carried out automatically, without warning or an intermediate step
  • Repeat offenders are screened out particularly strictly, including long-term bans

Compared to previous years, the margin of error on the seller side has fallen to practically zero. Retailers should therefore constantly check their processes and take immediate action in the event of the slightest uncertainty.

Changed seller community: strong exchange of experiences and warnings

The two new video reports from the seller community also illustrate how quickly knowledge is currently spreading. While those affected have mostly acted individually in the past, many retailers are now openly warning which methods will immediately lead to a ban. The mood is tense, as even long-time professionals are suddenly affected.

Typical reactions and tips from the scene:

  • Immediate removal of all evaluation request cards from all shipments
  • Intensive review and conversion of all evaluation requests to the official Amazon tools
  • Documentation and disclosure of all internal measures as part of the Amazon action plan
  • Experiences and feedback on the current status are exchanged faster than ever before in forums and social media

If you don't react consistently now, you will quickly end up on the sidelines. It is important to continuously monitor the latest findings from the community and implement them immediately.

Overview: Changes in blocking risk

TrendRisiko für SellerWas ist zu tun?BewertungsanfragenkartenSofortige SperreSofort abstellen, bestehende Karten entsorgenKI-basierte KontosperrungenAutomatisierte SperrenProzesse prüfen, Fehlerquellen ausschließenMehrfache Accounts/IPsKomplettsperreKlare Strukturen und Dokumentation

This change is noticeable. Those who adapt to the new rules early on and take prevention seriously can currently avoid risky lockdowns almost completely. However, those who continue to follow the old patterns are putting their sales authorization at risk without need.

When professional help makes sense

Not every block on Amazon can be solved single-handedly. Especially now, when new blocking reasons such as handwritten rating request cards are hitting sellers in droves - currently discussed in the two new videos from the community - more and more retailers are faced with the question: Is my own know-how still sufficient or do I need targeted support? A professional view from the outside often provides the necessary clarity and ultimately saves time, money and nerves. Anyone who does not take the warning signs seriously or dwells too long on rejected plans runs the risk of being permanently blocked.

Typical situations in which external help makes sense

Some cases are so complex or critical that professional help is almost mandatory. Such constellations are occurring more and more frequently since Amazon has tightened automated blocking mechanisms and even seemingly minor errors are no longer tolerated.

The most important events include:

  • Repeated rejections of your own action plan
    If Amazon still sees a need for improvement after the first, second or even third attempt, it often lacks an objective view of its own processes. A professional recognizes the real sources of error and knows how to present them in the action plan.
  • Unclear or cryptic blocking reasons
    In some blocking notifications, it remains unclear what exactly Amazon is complaining about. The reasons are often cryptic or expressed in general terms - an expert can interpret the messages, better identify sources of error and respond precisely.
  • Blocking due to complex rule violations (e.g. trademark protection, copyright, breaches of general terms and conditions)
    Specialist knowledge is often required when it comes to allegations such as trademark infringements, counterfeit products or other legally sensitive issues. Here, service providers, lawyers or specialized agencies help to provide the right evidence and draft written pleadings in a formally correct manner.
  • Lack of know-how about Amazon processes
    Anyone who has only been selling on Amazon for a short time or has never had to deal with a lockdown before often underestimates the requirements for a successful action plan. Advice saves time, especially when every day without sales hurts.
  • Critical individual cases: Account existence threatened, high sales affected
    If your Amazon account is your main source of income, you shouldn't experiment. Loss of time and errors cost twice as much.

Advantages of working with experts

Those who work with professionals benefit from experience gained from hundreds or even thousands of similar cases. This is not only noticeable in the result, but also in dealing with Amazon itself.

These are the most important benefits at a glance:

  • Objectivity and distance:
    Outsiders assess the problem objectively, recognize patterns and avoid common errors in thinking that happen under pressure.
  • Proven templates and best practices:
    Experts know which formulations and proofs are actually accepted by Amazon. They use tried and tested structures that have proven themselves in everyday use.
  • Direct line and contacts:
    Many agencies or specialized service providers have experience with Amazon support and know how to answer queries quickly and in a targeted manner.
  • Save time and reduce stress:
    While professionals take care of the action plan, the retailer has time for day-to-day business or other sales channels.
  • Higher success rate:
    The better the first plan works, the more likely there is to be a second chance. Especially now, when many retailers believe Amazon is reacting more harshly than ever before.

What to look out for when choosing a service provider?

Not every provider on the market delivers what they promise. It's worth taking a close look before working together. Most importantly:

  • Transparent pricing
    The costs for a professional plan vary greatly. Good providers clearly show what is included and how the price is made up.
  • Visible references and experience
    Those who have already successfully reactivated many seller accounts can demonstrate positive reviews and case studies.
  • Clear communication and data protection
    Your information should be secure and not fall into the wrong hands. Reputable experts take the time to answer your questions.
  • Individual solution instead of copy-paste
    Successful service providers rely on individual measures adapted to the specific reason for blocking, not standard phrases.

When is a lawyer necessary?

Sometimes there is no getting around legal assistance. This is especially true when Amazon stops communicating altogether (final rejection) or when it comes to legally sensitive cases such as trademark infringements, allegations of fraud or competition law violations. Specialized law firms know the particularities of the marketplace, deal with Amazon directly and can also take legal action in case of doubt. In everyday life, however, an experienced Amazon agency is sufficient for most blocks.

Conclusion for sellers

Nobody likes to spend money on advice or professional help. But when it comes to blocking, it's often not "cheap" that counts, but "effective and fast". The two new videos on the current wave of lockdowns clearly show that many sellers who experimented on their own for too long lost valuable time - and therefore money and ranking. It pays to involve professional support in good time if your own Amazon action plan does not lead to the desired result.

Conclusion

A professional Amazon action plan has become a matter of survival for sellers - especially now that two new videos impressively show how quickly handwritten review request cards can lead to a ban. If you want to continue selling successfully on Amazon, there is no way around clear processes, clean documentation and ongoing training.

Focus on simple, verifiable measures and be prepared to openly question your behavior. Regularly check the latest seller information, optimize internal processes and keep your team up to date. With a well-prepared action plan, you will not only win back Amazon's trust, but also strengthen your business for the future.

Success on Amazon is no longer a sure-fire success. Stay vigilant, share your experiences with other sellers and use any feedback from Amazon to become even better. Thanks for reading - we are interested in your opinion on your experiences with blocking reasons and the creation of action plans!

Luca Igel
Managing Director
17.8.25
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