In May 2025, OpenAI released an update that will completely change the way Amazon FBA merchants work: Chat GPT-4o. This new version is much more than a simple version jump. It combines language understanding, visual intelligence and interaction at a level that is unprecedented. What does this mean for you as a retailer? How can you make optimum use of the new tools for your product research, development, negotiations and support? Here you will find all the details, straight from the field.
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Chat GPT-4o not only brings faster and better answers, but also a completely new way of collaboration between humans and AI. Until now, voice assistants such as Siri or Alexa were familiar, but often inflexible and superficial. The new voice function and the general level of conversation are on a completely different level: it feels like a conversation with a real expert.
Why is this update so relevant for Amazon retailers in particular?With the new tools, you can simplify and speed up many processes. Things that used to take 20 minutes can now be done in seconds. In particular, the functions for conversation, screen sharing and image recognition open up new possibilities for product search, development and support.
That's why Chat GPT-4o is different from previous tools:
One of the most important tasks for FBA merchants is the search for profitable niches and products. This is where Chat GPT-4o scores with real teamwork. You can now share your screen view in conversation with the AI - for example while you are researching on Amazon with Helium 10 or the X-Ray tool.
Chat GPT-4o analyzes the facts and figures in real time. Imagine looking at offers, valuations and sales opportunities with the AI at the same time. Instead of working manually with Excel spreadsheets or checklists, you immediately receive well-founded analyses and tips for action.
Search for niches exactly according to your specificationsSimply defineyour criteria: "Only niches with a margin of 20 percent or more, with fewer than 100 reviews and over 5,000 euros in revenue per month." Feed the AI with this information and it checks everything directly against the offers and suggests which niche really has potential.
Faster, more sound, smarter - the comparison:
| Product research | Before Chat GPT-4o | With chat GPT-4o |
|---|---|---|
| Time required | 10-20 minutes | 1-2 minutes |
| Depth of analysis | Superficial to medium | Detailed, contextualized |
| Flexibility in criteria | Restricted | Full customizability |
| Feedback quality | Standardized | Individual, practical |
This is not a small update, but a quantum leap.
Experienced traders in particular benefit from this. Your existing knowledge combined with Chat GPT-4o speeds up niche research enormously and builds on your expertise. The AI recognizes what is important to you and focuses on the areas that will really help you.
Until now, product development has often been laborious: typing product ideas, waiting, comparing, clarifying doubts. Now the entire process can be voice-controlled and interactive.
Real-time product improvementLet's take a teapot as an example. While you scroll through Alibaba or Amazon, you can talk to Chat GPT-4o via the voice function: What weaknesses do current models have? What can be optimized in terms of design or functions? Which packaging could be better received?
The AI can evaluate customer reviews at the same time. Simply say: "Analyze the last 50 reviews for product XY, summarize the most important feedback and suggest three improvements." You will immediately receive solutions that you can discuss directly with suppliers or implement in the design.
Advantages of the new way of working:
Conversations with AI replace tedious typing and waiting - work becomes smoother and more productive.
Conversations with manufacturers can now be organized more cleverly. Chat GPT-4o becomes a digital co-pilot who is with you when you negotiate with manufacturers via chat or video call.
Live support in negotiation situationsImaginewriting to your manufacturer and asking the AI in parallel: "What arguments will help me in this situation?" You receive direct suggestions on how you can perhaps achieve better prices or better conditions. The AI also provides you with input for objections and solutions before you reply.
Better results through multitaskingYoucan write, speak and get fresh ideas at the same time while the conversation is going on. This makes negotiations more effective and professional.
Although negotiations are not yet conducted by the AI itself, support with strategy and argumentation is already possible - a real advantage, especially for tricky inquiries or large orders.
Many retailers start with the big question of how best to present and sell their product. Chat GPT-4o provides more clarity, structure and inspiration even before the classic strategy meeting.
Better preparation for strategy meetingsBeforemeetings, you can use AI to create a structured briefing: What USPs does your product have? Which target groups are exciting? What arguments set you apart from the competition? AI helps you to organize your thoughts and provides new approaches that you can discuss in greater depth with experts such as Stacvalley.
Quick idea generation for USPsManyretailers struggle to work out what makes their product special. With Chat GPT-4o you can analyze what customers want, what competing products offer and find new ways to position your offering.
Preliminary work with Chat GPT-4o is no substitute for a human professional. But you gain speed and a clearer direction before you go to the expert. The result: meetings are more productive, briefings are more informed and the output is more creative.
Many retailers are already relying on AI for customer support, but Chat GPT-4o raises the bar significantly.
Quick solution suggestions and answersIfa customer complains or sends feedback, the AI analyzes the request immediately. It suggests suitable answers, solutions or even proactive apologies.
Better customer satisfactionThanks todirect, clear and friendly communication, the customer is better looked after. The team saves time and can concentrate on the complicated problems.
Outlook for the futureThedeeper Chat GPT-4o is integrated into the support processes, the more tasks can be automated. From simple FAQ bots to individual complaint processing - there is still a lot of potential here for 2025 and beyond.
In addition to voice and text, Chat GPT-4o scores with visual functions. Simply open the camera on your device, show a prototype or packaging - and the AI analyzes live: Does the design fit? Are there any weaknesses? What could work better?
Direct feedback on physical productsYoucan have samples, packaging or new designs checked directly. Together with the voice input, a 360-degree view of the product is created - without waiting times.
Many new functions in sightTheAI integration is being further expanded. In future, you will be able to complete many tasks even more easily - from quick photo scanning to automatic reporting.
It remains exciting to see how further innovations will be introduced in 2025 and which work steps will become even more efficient.
Chat GPT-4o is more than just an update - it changes the business for Amazon merchants permanently. With the new voice function, screen sharing and camera support, you save an enormous amount of time and get better input for every phase: from niche discovery to product optimization and customer support.
Take advantage of the opportunities that this tool offers you in 2025. All areas benefit - product development, negotiations, marketing, support.
If you would like to know more, please write your questions or requests in the comments. For individual support with product photos, listings or marketing, Stacvalley is at your disposal with personal advice.
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