Geo-optimization: How to increase the visibility of your Amazon products with AI

More and more sales no longer start with a traditional Google search. Users - especially those under 25 - are using artificial intelligence such as ChatGPT, Perplexity and other tools to obtain product recommendations. If you want to continue to be found as an Amazon seller or e-commerce retailer, you need to understand how AI-based tools, not search engines, are listing and recommending products this time. Geo (Generative Engine Optimization) is the new field. It does not replace SEO, but supplements it with an important channel for more reach and sales.

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What is geo? SEO vs. geo and the role of AI

SEO stands for Search Engine Optimization. The aim is to bring websites to the top of the classic search engines and thus generate more visitors.

Geo - Generative Engine Optimization - is where artificial intelligence such as ChatGPT, Perplexity or Bing AI takes over the search. Users no longer just ask Google, but turn directly to chatbots that access vast amounts of freely available information and make recommendations.

Current figures confirm this change: in Germany, 37% of under 25-year-olds already use AI tools on a weekly basis, and the trend is rising. These figures are even higher in the USA. The way customers search for and find products is changing rapidly: many get their recommendations directly from AI.

The goal: As a retailer, you want your products to be displayed when someone asks for "the best product X" on ChatGPT or similar platforms.

This development not only affects Amazon sellers, but also Shopify store owners, brands and manufacturers. Those who start to position themselves today will have a clear starting advantage in a few years' time.

Why Geo is becoming increasingly important for Amazon sellers and e-commerce

Many retailers rely entirely on the Amazon ecosystem: PPC campaigns, optimized listings and keyword research. This is no longer enough.

Problems of the Amazon-centric strategy:

• 40 to 50 % of shoppers search outside of Amazon, for example on Google or directly with AI assistants.
• If you only position yourself within Amazon, you will miss out on a large proportion of potential customers.
• AI-supported recommendations start where product information has been published in a clearly visible and trustworthy manner. Those who are only present on Amazon are usually not covered by these tools.

Differences: Focus on Amazon vs. geo expansion

Making products visible outside of Amazon - on YouTube, comparison portals, Reddit or via press articles - increases the chance that AI will recognize and recommend these products.

This is where branding and PR are more important than ever. Brands that are regularly mentioned in specialist media or on well-known portals are not only trusted by humans, but also by algorithms and AI.

Geo-Optimization: Concrete strategies for more visibility

There are several building blocks that can help you get ahead in the geo environment. Here are some tried-and-tested methods and tips from the field:

1. strengthen your own content

• Write detailed, positive descriptions of your products on your own website.
• Cite test results, studies or customer opinions. Quote customer statements such as "This product has solved my problem".
• Use structured data such as Schema.org, rich snippets, tables or FAQs. Search engines and AIs can understand such content more quickly.

2. integrate product comparison pages

• The more well-known comparison portals list your product (ideally with a test winner or editorial recommendation label), the better.
• Comparisons not only against unknown competitors, but also transparent comparisons with well-known competitors. Customers and AI see this as credible.
• Make sure that your strengths are objectively proven - pure advertising does not work.

3. use social media and user forums

YouTube

• Shoot your own product videos or work with influencers who present your product.
• The product name and important keywords should appear in the title and description.

Reddit

• Start threads like "Who knows a good product for problem X?".
• Ask 2-3 acquaintances to write honest and differentiated comments. Also mention other products, this creates authenticity.
• Keep your tone as natural as possible. Purely promotional posts will be ignored or deleted.

4. branding and editorial mentions

• Goal: Your brand should appear in well-known magazines, blogs, expert portals or newspapers.
• A mention on test winner pages (e.g. "Tested by Test Winner Online") can provide legal certainty without making false promises in the listing.
• Every press or magazine article counts and strengthens AI's trustworthiness.

Step-by-step checklist:

1. Optimize your own website (descriptions, references, structured data)
2. Place products on several comparison platforms
3. Establish an active, authentic social media presence
4. Invest in relevant forums (e.g. Reddit), sprinkle in discreet recommendations
5. Targeted search for editorial mentions and PR

Important terms:
Structured data, social media, comparison portals, Reddit, branding

How AI evaluates and sorts product information

Artificial intelligences like ChatGPT take everything they find online at face value. Nothing is critically scrutinized. It can be compared to a four-year-old child who believes every statement if it is repeated often enough.

What counts for the AI?

• Credible and frequent mentions from many trustworthy sources (magazines, comparison sites, brand websites)
• Consistent presentation of product strengths and test results on various portals
• Integration on high-ranking domains instead of only on unknown or newly created niche sites

Risks and solutions:

• If you exaggerate, you risk untrustworthy or deleted posts, which has negative consequences.
• Be sure to mention other products to build trust.
• Actively correct false statements by providing balanced information and highlighting real benefits.

Strong brand building on trusted sites is a key factor in getting AI to recommend your product.

What you should do now as an Amazon Seller - the to-do list

Quickly implementable steps for geo-success:

• Own website: Write positive content, use test results and customer quotes.
• Comparison sites: Register with important product comparisons, make sure you get mentions.
• Reddit and social media: Start authentic discussions, not spam. Ask friends for real comments.
• Structured data: For example, use the Google Structured Data Testing Tool to optimize your website.
• Branding & press: Try to get mentioned in recognized magazines and test-winning platforms.
• Monitoring: Check ChatGPT, Perplexity & Co. regularly to see which sources lead to recommendations. Adjust your mix to appear there.

Quick checklist:

• Optimize your own content
• Integrate external product tests
• Use social media/Reddit
• Using structured data
• Win magazine/press article
• Conduct regular monitoring

Practical example and outlook: What are the real benefits of geo?

An illustrative example: thanks to targeted mentions on test portals and in product comparisons, one participant in the e-commerce mastermind was already listed in second place in AI search results - just eight weeks after the product launch! In addition to mentions in articles on comparison sites, the presence on testigeronline and pixelwerker ensured additional visibility. The result: free traffic, more sales and a strong brand presence.

Those who get in early benefit: As was the case when SEO was launched, it will quickly become more difficult to get to the top of the rankings with Geo once the competition gets fully involved. AI-supported product recommendations will account for the largest share of visitors for many stores in the coming years. Adaptability is a must, as development is progressing faster than ever before.

The future belongs to those who recognize trends and act quickly. AI is becoming the decisive channel in e-commerce - and early optimizers are gaining the largest market shares.

Key findings: Start now with Geo

Geo makes products visible where AI decides.Proactive entry brings a huge advantage.Combine geo-strategies with proven SEO and Amazon optimization.Enlist the help of experts and keep your finger on the pulse.

If you get started now, you'll be ahead of the competition. The geo-wave is rolling - your success on Amazon and beyond depends on whether you keep up.

Ready to multiply your visibility? Start, optimize and profit!