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The first five-digit monthly turnover on Amazon FBA feels like a milestone for many. Everyone talks about €10,000 per month, but what actually happens after that? Anyone who really wants to earn money with Amazon is looking at the next big goal: €100,000 in sales per month. This is where the business becomes a real company. This not only increases the risk, but also the responsibility and - finally - the real opportunity to make a living from the business instead of reinvesting every penny.
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Those who achieve this level of turnover can live off the revenue, strategically expand their business and calculate with completely different sums. Many start out with the goal of an easy stream of additional income, but at the latest from six-figure monthly sales, it becomes clear who has really mastered processes, calculations and marketing.
Ten thousand euros in sales per month is a standard target for Amazon retailers today. Many achieve this quickly with one or two successful products, a little effort and a bit of luck. This is realistic, even without much prior knowledge. However, if you want to increase your monthly turnover from five to six figures, you have to deliver more than just a successful product and a few good pictures. Here, lucky hits alone are no longer enough.
From a monthly turnover of € 100,000, you earn sustainable money for the first time. The capital does not (only) remain in circulation, you can pay yourself a portion of the profits for the first time. This also results in a different value: the company becomes serious, mistakes hurt more, scaling requires more structure. If you manage this step, you are suddenly playing in a different league - and this is also noticeable in your private life.
During a customer meeting with a retailer who had passed the €100,000 sales threshold for the first time, the significance of this figure became clear once again. It is not just a target, but a real sign of growth and entrepreneurial maturity.
In purely mathematical terms, the target can be broken down into a simple formula:
This is how you achieve a turnover of €100,000. In practice, some products are sometimes weaker, others stronger, but overall this structure is needed.
Important: All products must be available at all times. Gaps in stock eat into sales and prevent scaling.
You can find practical assistance in finding products and niches in the latest product research video from Stacvalley, in which over 100 product ideas are presented - all researched for the year 2025.
When it comes to scaling, there are three real challenges that every retailer who wants to reach these sales regions has to overcome.
When the first one to three products sell well, product selection becomes a real task. People often think too narrowly and stick to variations. It is much smarter to expand your own niche by adding to it.
Take a dog bowl for small dogs as an example. Is it going well? Then you bring out a version for large dogs, later for cats. This way, you appeal to different target groups but stay within one product world. At the same time, you can check which products fit the brand world or whether you should start a second brand to implement further ideas without brand cannibalization.
Case study:
This creates a portfolio that is easier to manage and generates sales on several fronts. If you don't know what is currently in demand, you can use one of the many free lists and videos, such as the top 100 products for 2025, which are regularly updated with fresh niches and trends.
With typical start-up capital of €10,000 to €20,000, you can go a long way for your first products - but no further. For ten products, you quickly need over €100,000. The challenge is clear: where does the additional money come from?
Merchandise financing offers a way to obtain temporary capital for repeat orders. The procedure here: The successful product is purchased again, the financing is paid off through sales, and the profits made are used to purchase the next product. In this way, the product range is gradually expanded.
Please note: This model only works if the first product reliably generates profits and no slow sellers are produced. If you finance many non-performing products at once, you risk a domino effect with financial losses.
The route via external capital - loans or investors - is even stronger. Many retailers start with equity and want to "bootstrap", but this is rarely enough for rapid growth. Even newcomers with €100,000 to €200,000 in start-up capital can see that they can immediately launch five to ten products in parallel, benefit from a broader range and reduce the risk on individual products. External money is the fastest way to real scaling.
If you want support with the right financing strategy or tailor-made product ideas, you can register for a free strategy meeting with Stacvalley. In this meeting, an individual roadmap will be developed based on your current status.
A common mistake on the way to €100,000 in sales: you launch new products on the market, are happy about sales - and only realize later that the margin is missing. Five profitable products and five at a loss bring little overall.
Profitability means that every single product line really does generate a profit after fixed costs, shipping fees and marketing. If you don't calculate properly here, you risk massive losses despite high sales figures.
| Product | Monthly turnover | Profit per month |
|---|---|---|
| Product A | 12.000 € | 2.500 € |
| Product B | 9.000 € | -200 € |
| Product C | 11.000 € | 1.900 € |
| Product D | 7.000 € | 50 € |
| Product E | 10.000 € | 1.800 € |
Only the sum of the profits counts in the end. Without a clean margin, financing the next growth step will not work.
It's not just the quantity that counts. Of course, the aim is to increase the number of products, but even fewer products often generate a large proportion of sales - if the marketing and positioning are right.
Sometimes five top products, each with a turnover of €20,000 to €40,000, are worth more than ten mid-range items. The key is to find the best products, strengthen them through smart optimization and push them in a targeted manner.
As soon as you have more than one good product, your appearance will determine how much you outperform the competition. Professional product images, convincing videos and an optimized listing will make you stand out from the crowd.
Practical example: A retailer decided on a powerful product video that showed the structure, the founder himself and a model in action. The costs were amortized within days - the daily turnover increased by €500 just because of the trust gained and the storyline.
Before and after case: Retailer A was able to achieve sales of €8,000 with simple images and a standard description. After switching to a professional Stacvalley photo shoot plus video, sales rose to €18,000 and the conversion rate climbed significantly.
Customers prefer to buy from brands they trust. Credibility, expertise and emotional connection are key. Show who is behind the product and why you do it differently to the competition.
1. choose the right products
Only relevant, high-selling products that solve real problems for the customer will bring you six-figure monthly sales.
2. use capital cleverly
Own funds are rarely enough; use commodity financing and external money to grow faster and spread risks.
3. design excellent marketing and listings
Strong photos, videos and listing optimization are decisive in competition and ensure higher sales per product.
In the long term, think in years, not just from quarter to quarter. Continuous improvement, sensible risk and perseverance pay off.
Are you about to reach your next sales milestones? At Stacvalley, we support retailers every day on their way to the next level. The team will help you with:
In the free strategy meeting, you will find the greatest leverage for your growth together with experienced experts. Whether it's product selection, capital strategy or the perfect listing - you'll receive all the tools and methods you need to achieve your goal of €100,000 monthly turnover.
Start now - your scaling is waiting!
Current data and trends are the basis of every successful Amazon business. In this exclusive product list for the year 2025, you will find more than 100 specific ideas and niches. This list is constantly updated so that you never lose touch.
Anyone who launches new, tested products in 2025 will stand out from the crowd and remain adaptable.
With the right focus on product, capital and marketing, you can reach the next sales milestone as an Amazon retailer. Combining implementation, perseverance and innovation lays the foundation for a long-term profitable business. Take the next step - it all starts with the first product and a strong strategy.
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