In the beginning, Nicklas did a lot himself. The approaches were good, but it was not really clear what advantages his products have. A lot of things seemed inconsistent. The item images were very wild and crowded.
The entire brand was reworked with images from model shoots as well as EBCs and videos. In addition, an overall concept for the Amazon brand presence was created.
The article became the best-selling bicycle bag in Germany 2022. Immediate consequences of the excellent product were awards from various magazines and a sales growth of 150%. The bag became a bestseller with various listings.
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