800+ CASE STUDIES

Lileno

Alex had very mixed content. Different photographers were used for product photos, which meant the photos were not consistent. There was no corporate identity. There was overwhelm with the amount of products and the development of a marketing concept.

Blurred gradient background with warm orange and yellow tones.

Category:

Home & Living

Increase in sales:

+ 6.200.000€

Customer since:

2022

What we did for him:

Full service, product images, lifestyle shoots, videos, Premium A+

Result:

Revenue growth of more than €2 million

Visual branding of the Stacvalley Amazon full-service agency: A dynamic design that symbolizes the synergy effect and interlocking of marketing channels. Strategic basis for performance marketing, Amazon SEO, and Amazon PPC to achieve exponential growth in e-commerce.

Problem

Lileno had a wide range of products but lacked a unified brand image. Different photographers produced varying visual styles, and there was a complete lack of a consistent corporate identity. Given the sheer volume of products, developing a cohesive marketing strategy was a real challenge—as a result, the brand’s potential remained far below what it could have been.

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Solution

Over the course of our long-standing collaboration, we have completely revamped all core revenue-generating products—using an approach that goes far beyond traditional agency work. With the help of our AI, we analyzed performance data, target audience behavior, and the competitive landscape, and used these insights to develop a clear brand architecture. The key: We divided the product range into thematic lines—Lileno Home with its own distinct style, Lileno Outdoor with another. This resulted in a coherent, data-driven brand image that runs through the entire portfolio and gives each product line a distinct identity that aligns with the brand.

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Result

Long-term collaboration pays off: Lileno was able to increase its annual revenue from €12 million to €14.4 million—a 20% growth and an additional €2.4 million in revenue—without adding a single new product to its portfolio. This was achieved solely through improved presentation and a stronger brand image.