The e-commerce market is growing, the competition is not sleeping and Amazon customers are becoming increasingly demanding. What inspires today can ruin conversions tomorrow. That's why it's high time to take a critical look at old product image trends and review your own Amazon listing with a fresh eye. In this article, you will find out which image styles worked well in the past, but are now reducing your sales figures, and how you can score points in a contemporary way instead.
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Amazon marketing thrives on customization. The focus has shifted significantly in recent years: From pure product images and sprawling text deserts to clear, image-rich messages that convince in seconds. The goal remains the same, but the path is different.
Conversion is the keyword. Today, users are no longer persuaded to make purchases by lifeless images or overloaded graphics. They expect information at a glance, understandable benefits and high-quality presentation - all within a few seconds. Old principles such as "a lot helps a lot" no longer work.
Changing trends in product photography:
If you don't regularly rethink the image design of your listing, you're missing out on sales. That's why it's worth taking a close look at these four mistakes that will really slow down your success in 2025.
Still photography used to mean: a beautiful photo showing the product, sometimes in use, but without any text overlays, highlight icons or additional information. Major brands and vendors still use this style today. As a result, it often looks classy for the customer - but it simply doesn't stick.
Why pure still images are no longer enough:
Typical disadvantages of pure still photos:
Example of typical still photography (earlier):
How can you do it better?Use a combination of strong images and concise text. Highlight advantages visually, use concise slogans or icons - this shows at a glance what makes your product special. A good guideline: less is more, but without any information you will lose the customer.
Always consider: What should the customer really have understood after five seconds?
The exact opposite is just as problematic: too much information, too small fonts, too many icons on just one image. Especially with more complex products such as baby carriages, you often see that all the benefits, features and extras are crammed into a single image.
Classic example:A manufacturer like Kesser shows 7 to 10 different product features on one image, often with lines, icons and long texts. This seems informative at first, but is completely overwhelming.
Why this is failing today:
The golden 5-second rule:
Show someone the picture for 5 seconds. Can they then say what the main argument was?
Table: Dos & Don'ts in image design
DosDon'ts2-3 advantages per imageMore than 5 info per imagePithy icons & short textsLong continuous texts in the imageClearly visualize the main argumentSmall features and details everywhere
An overloaded image gallery may bundle information in the short term, but it doesn't really lead to more conversions for many customers. Instead, use snappy headlines, individual icons and place only one main benefit per image - the rest can be placed on other images or in the EBC.
Important: Of course, manufacturers like Kesser can also be successful with poor images if, for example, they score with particularly low prices or a strong sourcing model. But if you want to sell with quality and not just price, you need to improve your image design.
Many retailers still rely on generic stock photos - especially those that come cheaply from mass catalogs or from suppliers in the Far East. They can often be recognized by unnaturally placed products, strange lighting situations or a lack of depth of field. They do not look authentic.
Not all stock images are the same. There are:
What happens if you use bad stock photos?
Large retailers and wholesalers in Germany have also worked with stock photography for a long time. However, the market has learned something new and many are increasingly investing in customized images because they have realized that good image marketing is decisive for sales: Good image marketing determines sales. Cheap stock images act like an invitation to the customer to choose a different offer.
Recommendation: Invest in high-quality photos of your own product that present the product in a credible, high-quality and clean way. Only use stock photos for backgrounds, never as the main motif.
Do you want to be perceived as a brand? Then show that you mean business - with real images.
Comparison images are one of the classics in Amazon listings. In the past, they were usually implemented like this: Two columns, side by side for each product, with four, five, sometimes more comparison points per image underneath. "German manufacturer vs. no German manufacturer, Prime shipping vs. no Prime, good quality vs. poor quality."
Why does that no longer work today?
How is it better?
A maximum of 1 to 3 relevant advantages per image.
Choose the points that make the real difference. Nobody is interested in "0.6 mm vs. 0.4 mm thickness" if the advantage (e.g. "never tears") is not clear at the same time.
Practical example:
A manufacturer finally launched a product that was previously only available in powder form as a shot. Perfect for comparison - but not as a text list with five points. Instead, the advantages are presented visually: "With powder, it takes 2 minutes, with the shot, one twist and you're done." Or: "Three shot bottles for on the go instead of large shakers and cans."
Visualization decides:
If the product is really fundamentally better, then a single, clearly conveyed advantage is usually enough. If a comparison is too complex, show it in the video.
The most common image errors are quickly recognized, but often difficult to correct. Here is a checklist that you should check for each product image:
Image check for your listing:
Remember: trends are constantly changing. Your conversion depends on every little thing. It's better to focus on a few strong statements per image than on masses. Test new approaches regularly and see how your figures develop.
If you want to sell efficiently, you need to regularly optimize your image strategy and listing. An experienced partner - such as the Stacvalley team - can help with this.
Sign up now for a free initial consultation on the Amazon image concept - you will receive well-founded feedback and an individual concept. Even if you want to implement it yourself afterwards, you will benefit massively from new impulses.
As Luca Igel likes to emphasize:
"In one hour, we will take your listing to a completely new level. You can get started right away and be a big step ahead of your competition."
Benefit from more know-how and best practice at first hand:
Try it out for yourself: Create test images with less information, focus on quality and check the conversion. Compare results regularly with old listings.
Old image trends on Amazon cost sales. If you want to sell successfully today, you have to leave plain product photos and overloaded layouts behind. Focus on high-quality, custom images with clear, vivid messages, a few key messages per image and real customer benefits.
Test what really works and consult experts if you notice that your ideas are running out. With clear, modern images and regular optimization rounds, your listing will not only be more beautiful - but also much more successful.
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