At the moment, many Amazon sellers are wondering what is actually going on. You can read more and more online that Amazon FBA is supposedly "dead". Perhaps you have similar concerns - the number of sales is stagnating, costs are rising and the competition is tougher than ever. In this article, we'll set the record straight: What's behind the current problems? How are experienced retailers reacting and what really matters now? Here you can read about what is changing in the market, what risks and opportunities are arising and how you can prepare for the next Amazon wave. Whether you are a beginner or a professional - you will find approaches here that you can implement immediately.
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The mood among many traders is tense. Quite a few are even considering getting out completely. The same questions are regularly asked in the forums: Is it still worth it? Do I have to completely change my strategy?
Several issues are currently causing uncertainty:
The extreme growth years on Amazon are over. In the past, it was often enough to package any product nicely and list it cleverly. Today, that is no longer enough. Amazon continues to grow, but at a slower pace, and many markets are saturated.
Important: Panic is useless. Every market development goes through cycles. It is precisely in this phase of upheaval that new opportunities arise.
Experience shows: Retailers can be roughly divided into three groups:
| Group | Typical features | Current situation |
|---|---|---|
| Hobby seller | Small brands, little capital, hardly any strategy | Often get out, exits |
| Solid medium-sized seller | Turnover 5 to 6 figures/month, first systems, smaller teams | Need to sharpen processes |
| Professionals and major brands | Turnover in the millions, high budget, professional teams | Buy weaker brands |
Many of those who only sell "on the side" do not last. This creates space for ambitious newcomers or larger sellers - with good strategies, market shares can now be gained.
Anyone who launches the umpteenth standard product in saturated markets almost always fails. You need genuine niche products that offer a recognizable additional benefit. Looking through, copying and "nice-to-have" won't get you far these days.
What used to work:
What counts today:
Despite a tense environment, there are ways in which you can assert yourself - regardless of your start-up capital.
Many larger retailers with stable cash flow are taking advantage of the current mood. They are now buying other brands or products at bargain prices. If you have clear structures, you can efficiently expand your portfolio.
Smaller sellers should also become active. Many "old hands" are no longer profitable, give up or get into difficulties. With clever improvements in quality, listing and value for money, niches can be conquered in which large competitors are weakening.
It takes effort - but it's worth it. If you keep at it now, you can soon benefit from empty segments.
What specifically should you do now to get through uncertain times as an Amazon Seller? There are a few points that are particularly important:
Without a clear brand image, you will have a hard time as an interchangeable "no name" product. Invest in an unmistakable brand message, logo and design - this creates trust and increases resilience against price wars.
Constantly optimize your conversion rate, i.e. look at every step your customers take - from search to checkout. Check your listing, images, keywords, A+ content and make sure that everything fits together perfectly.
Gut feeling alone is no longer enough. Analyze your KPIs regularly:
Example: Does the click-through rate show that the cover image isn't pulling? Then you need to adjust it!
Purchase prices and logistics are one of the most important levers for profit.
Every euro saved counts double in this phase.
Amazon checks rigorously these days. Little things that used to get through now quickly lead to listing blocks and warnings. Comply with all regulations and, if in doubt, have your products checked more than too little - this will protect you from trouble.
Many sellers are filing for bankruptcy or giving up because the general conditions have become tougher. This leaves markets "free". Those who are prepared can fill these niches and grow significantly over the next two years.
Particularly in times of uncertainty, those who really think and work for the long term prove themselves. It is not the fastest who win, but those who react flexibly, know their processes and constantly work on improvements.
This is a simple action plan that you can implement:
Those who take these steps systematically will remain profitable and take full advantage of the next growth phase.
The days of simply making money "overnight" are over. But if you keep a cool head now, work strategically and make the right adjustments, there are still plenty of opportunities.
Your mindset is crucial: Keep at it, learn from the experiences of others, network and also take advantage of specialized services such as professional product photography or listing consulting. The tougher times make the market players better - and in the end, those who persevere will have more of the cake left over.
Fancy more insights and pro tips? Take a look at our YouTube channel, connect on Instagram and get inspiration for successful listings. Want to sell smarter? Find out more about our bestseller listing offer here.
If you have any questions or want to share your own experiences, write them in the comments! Here's to the next successful years - take care and stay tuned.
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