Everyone knows McDonald's. But what does the fast food giant have in common with successful Amazon marketing? More than you might think. The McDonald's Challenge is a simple but powerful principle that can sustainably improve your product sales on Amazon. Here you can find out how to use it for your business, how to adopt the perspective of your target group and how to achieve more sales as a result.
https://www.youtube.com/watch?v=GLReNPL4LOs
The McDonald's Challenge is simple: Can you order at McDonald's in such a way that not a single question is asked? Imagine you order your meal and the employee at the counter immediately understands what you want. No questions about size, side dish, drink, takeaway or consumption in the restaurant. Everything fits straight away.
The special thing about it: everything is communicated so precisely and clearly that no doubt remains. No questions remain unanswered. It's actually a "simple" challenge, but this principle is a real lever for your marketing as an Amazon FBA retailer.
If you transfer this challenge to Amazon, it tells you a clear truth: your customers always have questions in mind when shopping. The more questions you answer in advance, the easier their purchase will be. The aim of your marketing must be that there are no question marks left at the end. This is the only way to give them certainty and convince them to buy.
The McDonald's Challenge is far more than just a gimmick. It is a key to ensuring that your product performs really well on Amazon. If your product page is set up in such a way that there are really no queries, you are much closer to the next sale.
Our tip: Take the opportunity and arrange a free initial consultation with Stacvalley to find out together how you can apply this principle to your products.
Customers rarely just think about a pretty picture when shopping. They have specific questions and want certainty. A simple example: You're thinking about buying a new rucksack for hiking. You're probably thinking about the following things:
These are all typical questions that every target group has differently formulated for every product. Only when these uncertainties have been completely dispelled does the purchase follow.
It helps to put yourself in your customers' shoes. Ask yourself: What would be important to me when buying this product? Look at reviews, use Amazon FAQs and also think about which questions you have already encountered frequently in support.
Step by step, you will get to the bottom of the most important questions:
The key: Clear answers directly in the product listing create trust and shorten the purchase decision.
To show how important this principle is, let's stick to the topic of backpacks. As an Amazon retailer, you offer a hiking backpack. The most important questions? They always revolve around filling volume, comfort and ventilation.
| Customer question | How you answer them in marketing |
|---|---|
| How large is the filling volume? | Exact specification (e.g. 30 liters), picture with dimensions, sample packing list |
| Is the backpack suitable for day trips? | Scenic pictures of typical day trip, list of typical equipment |
| How comfortable is it? | Close-ups of the padded carrying straps, pictures of people carrying them |
| How do I prevent sweating? | Focus image on the ventilation system, explanation of the material |
The goal: Answer every main question immediately and visibly. Use clear text in bullet points (e.g. in the Amazon highlights), but also strong images that show the benefits. A picture of the back padding and the breathable mesh materials usually says more than 1,000 words.
Important tips:
Connection to the McDonald's Challenge:
Your customer should no longer have any questions, just like when placing a perfect order at the counter. If all important questions are answered directly in the listing, the decision is much easier. Doubts disappear and confidence in your product increases.
The principle sounds simple, but it needs structure. Here's how to really put the McDonald's Challenge into practice:
Once again: the clearer you are, the fewer questions remain unanswered and the easier it is to sell your products.
The McDonald's Challenge thrives on the right sensitivity for customer questions and visual language. Experience and know-how make the difference. This is exactly what Stacvalley offers you.
Why professional support makes sense:
The Stacvalley team has been implementing the McDonald's Challenge for more than 700 retailers every day for years. We know how to present your product in the best possible way and focus on strong images, clear messages and well thought-out listings.
Put an end to unanswered questions in marketing and give your Amazon Business 2025 the head start it deserves.
The goal always remains the same: clear communication, no unanswered questions and a convincing presentation - then the sales will be right.
Clear, customer-oriented marketing is neither witchcraft nor luck. With the McDonald's Challenge, you have a simple, reliable method at hand to make your Amazon store more successful in 2025. If you take the time to answer real customer questions and make them visible, you will earn points in the competition.
If you're not sure how to do this optimally, get help from professionals. With targeted strategies, personal advice and first-class images, your product will also become more visible, easier to understand and more attractive to buyers on Amazon.
Use the McDonald's Challenge, present your product in such a way that no question remains unanswered, and observe how your sales change for the better.
Ready for your next big growth step? Then get started now with a free consultation at Stacvalley and take your Amazon marketing to the next level.
Good luck with the implementation, stay curious and never lose sight of your customers' perspective!
Free places for a
collaboration in the XX:
