Amazon FBA product videos: The perfect framework for more conversions with TV streaming ads

As an Amazon retailer, everyone knows the goal: to make products visible and increase sales figures. The launch of TV streaming ads on Amazon opens up a completely new opportunity to reach potential customers in an even more targeted way. What is behind this new form of advertising? What do successful product videos specifically for this format look like? Here you will find answers and tried-and-tested tips to help you get the most out of your Amazon business with video advertising.

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TV streaming ads: opportunities for Amazon retailers

TV streaming ads are video spots that are streamed and displayed during series or films on Amazon. This new advertising option clearly stands out from traditional advertising formats. It gives Amazon retailers the chance to showcase their products in the middle of the entertainment environment.

Why is this exciting for retailers?

• The user is relaxed, gets inspired, but is not actively on a shopping spree.
• The ads can reach new target groups that listing videos may not have reached yet.
• Product videos can stick through storytelling and emotional appeal.

Important advantages of TV streaming ads:

• More reach: Placement directly in the stream reaches target groups that would otherwise hardly be touched.
• Greater attention: Videos in the TV environment are more memorable.
• Emotional connection: entertainment, everyday life and inspiration merge. The product becomes part of the experience.

TV streaming ads offer Amazon retailers real competitive advantages in the advertising market. If you use this advertising medium cleverly, you can take your products a big step forward.

Different requirements for product videos: Listing vs. streaming ads

For Amazon sellers, video advertising was often synonymous with classic listing videos in the product feed. However, TV streaming ads require a different approach - both in terms of structure and targeting.

Product videos for the listing: Clear and to the point

Typical features:

• Feature and benefit focus: What functions does the product have? What makes it special?
• Short and informative: No long stories, just a clear presentation of the most important features.
• Visuals and variants: Users can see how the product is used and which variants exist.

Example: A stool video shows tilt safety, upholstery and color options directly and clearly.

Production costs: Usually moderate, fast production possible.

TV streaming ads: Emotional, entertaining and story-driven

The classic structure from the listing is rarely convincing with streaming ads. Here it is important to captivate viewers at an early stage and not overwhelm them with a pure product listing.

New requirements for streaming videos:

• Viewers want to relax. A commercial in the middle of a series evening must not be boring.
• Clear, memorable content based on successful Facebook or YouTube commercials.
• Emotional instead of functional, storytelling instead of a pure feature list.

Comparison - requirements for videos:

As a retailer, it is important to understand both formats and use them in a targeted manner. If you know the differences, you can multiply the impact of your videos.

Frameworks for successful streaming product videos

Not every product is the same. The video strategy must match the product type and target group. There are two main categories: Products that solve problems and lifestyle/emotional products.

Products that solve a problem: The Hook-Problem-Solution-Call-to-Action Framework

A feature video is not enough here. Instead, you need a clever structure that picks up customers in their everyday lives.

Recommended step-by-step concept:

1. Hook: Make the first two to five seconds count. An unexpected entry or a strong image is necessary to draw attention from the streaming flow.
2. Problem: The typical problem that as many people as possible know. Show it briefly and concisely. Example: Noise on public transport, annoying passengers.
3. Dramatization or direct solution: Either exaggerate the problem again (movie trailer type: a little drama doesn't hurt), or immediately show how easy the solution is with your product.
4. Solution: Your product takes action, solves the problem immediately and visibly.
5. Call to action: Now comes the clear call to buy - directly, without detours.

Optional finishing touches:

• Build in social proof: After the solution, show how many customers are already happy.
• Expand the problem: More exaggeration can help to keep interest high.

Structure check:

• Hook
• Problem
• Solution
• Call to Action
• (Optional: social proof or dramatization)

Example: Noisy subway, a passenger puts on headphones, relaxes. Then a brief reference to enthusiastic customers, then a call to purchase.

Lifestyle and emotional products: The AIDA model

Not all advertising has to solve a problem. Many products sell themselves through a feeling, experience or a certain status.

The AIDA framework:

• Attention: Visually strong scene, statement, music or image that sticks.
• Interest: What makes your product exciting? Present special functions or advantages that are not commonplace.
• Desire: Now desire is created. The person enjoys the coffee, feels like they are on the beach in Italy, social proof of a hip product (e.g. AirPods, presented as a status symbol).
• Action: At the end there is a call to buy the product now.

AIDA in practice:

• Coffee machine: Picture with delicious coffee, explanation of the new grinder, then happy user who raves - at the end the call to buy.
• Office chair: Show clever new feature, user sits relaxed and proud - show action button.

Each phase of the framework has its purpose and makes the video powerful and emotional.

How to use the right framework for your product

The theory is clear, but every product has its own needs. Your target group may respond strongly to social proof, while another product only sells with convincing dramatization.

Tips for individual customization:

• Adapt the framework structure to what has worked well so far: bring social proof to the front or include the call to action at the end.
• Think about whether your product needs emotional images or a clear problem-solving sentence.
• Before production, plan exactly how the video structure, story and images will interact. A well thought-out script saves money and nerves in the end.

Our experience from over 700 product videos shows: If you think ahead and produce specifically for your target group, you will be far ahead in the Amazon environment.

With the new TV streaming ads in particular, it is worth observing current experiences and trends and testing what works best.

In a nutshell:
Whether it's a problem-solving product or a lifestyle article, with the right framework and good planning you can get the most out of your marketing.

Personal support and strategy meeting from Stacvalley

Many retailers are at the beginning of this new advertising era and want clear support. At Stacvalley, we offer you a free strategy meeting. Together we will plan your product video, suitable for TV streaming ads, Amazon listings or other formats.

• Analysis of your product and target group
• Concrete concept design for your video
• Professional implementation if interested

Book your Stacvalley initial consultation and start the streaming ad era with a strong video.

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Tips for maximum conversion with product videos

To summarize, here are the most important points for making product videos really successful:

• Make the first clip gripping and clear. Attention in the first few seconds determines success or failure.
• Bring in storytelling and emotion. Function alone hardly wins. Show how the product feels in real life.
• Combine call to action and social proof. Users want to know that others are enthusiastic before they invest themselves.
• Pay attention to platform and target group. A video for streaming ads is not automatically ideal for the listing and vice versa.
• Always test and analyze which framework works best for your target group in terms of conversions.
• Professional quality delivers better results. Good images, clear statements and a comprehensible structure pay off.
• Versatile use: Video ads for streaming ads can also be used later in the product listing or for other campaigns.

With a clear strategy, creativity and the right partner at your side, video marketing on Amazon is not a game of chance, but a targeted sales booster.

Want to get started right away? Then secure your free initial consultation with Stacvalley and promote your Amazon product with powerful videos!

Here's to good sales and exciting campaigns!