If you want to sell products on Amazon, you can hardly avoid A+ content. With this additional area, you can enhance your product pages and make them much more attractive. This effectively sets you apart from the competition and increases your sales rate. Here you can find out how to create your own A+ content directly in Seller Central, even if you have no previous experience or want to get your team up to speed.
Are you new to A+ Content? Then this step-by-step guide is just right for you. You can also use it to quickly train new employees - it's best to simply provide them with this guide. In just a few minutes, you'll know all the steps from the first click to the finished content.
https://www.youtube.com/watch?v=Dv3iJT0tt4c
With A+ content (formerly Enhanced Brand Content or EBC), you can breathe life into your Amazon listings: Attractive images, explanatory texts and clear modules replace monotonous product descriptions. This ensures more visibility, an improved conversion rate and fewer queries.
This tutorial is suitable for:
You will be guided step by step through the Seller Central interface, from navigating the menu to the final submission of your A+ content.
To be able to create A+ content at all, you must first find the appropriate area in Seller Central. Follow these steps:
The first time you visit, you will usually not see any content here. Don't let this confuse you. The crucial button is at the top right:
"Create A+ content". This is where you create new content and get started straight away.
You are now ready for the next step.
The next step is to select the A+ content type. Amazon distinguishes between three variants here:
| Kind | Description | Status with most sellers |
|---|---|---|
| Basic | Standard functions, large selection of modules | Always available |
| Premium | Extended functions, videos, more design | Often blocked, activation required |
| Brand history | Tells the brand story in image & text | Frequently activated |
Tip:
Most sellers start with Basic. Premium only becomes visible after activation and offers more scope, for example video module and animated content. If you already have access to Premium, you will often find separate explanatory videos and resources.
Basic is more than enough to get you started and is quick to set up. It offers all the important image and text modules you need to present your products perfectly.
This is where it gets down to business. Simply follow these instructions directly in your browser - it usually only takes a few minutes to create.
First, you want to give your new A+ content a clear, logical name. This will make it easier to find later and prevent confusion if you maintain multiple layouts. A typical example is:
Example:
If you are creating content for a teapot, it is best to call it "Teapot a plus". This saves time if you later copy images or other assets for other products.
In Basic mode, you have a number of options for different module types, such as
Practice shows: For brands and products with great images, the "Standard image headline with text" module is particularly recommended. It is flexible, looks high-quality and offers space for your most important keywords.
How to add a module:
Tip: Feel free to test other modules to convey the look and feel of your brand. However, one or two image modules are often enough to get you started.
Now comes the heart of your A+ page: the pictures.
Upload images:
Then add meaningful keywords, product benefits or a short description in the text field. It is worth keeping the most important terms short - texts that are too long quickly appear boring and are skimmed over.
How many images can I upload?
You can usually upload one image per module. You can add further image modules as you wish (and up to a maximum limit) via "Add module".
For more variety and a modern design, you can also use the "Standard image with overlay" module in between. Position 5 in particular is often suitable for a small, narrower image:
This small image in particular loosens up the A+ page, for example for a testimonial slogan or a symbol image.
After creating the A+ content, you must assign the content to the correct products. To do this, use the ASIN (Amazon Standard Identification Number).
This is how it works:
Note:
Amazon often shows suitable ASINs as suggestions in the content manager. This makes your selection easier. However, you can add further ASINs manually.
Before you submit, be sure to take a look at the integrated preview. Check whether:
Checklist before sending:
This way you avoid embarrassing mistakes and don't have to make corrections afterwards.
The last step is simple but crucial:
Click on "Submit for approval" and confirm the submission.
Now you have to be patient. Experience shows that the test is still carried out by real people:
The actual creation of the content is quick - you're usually done in 3 to 5 minutes. The waiting time for approval is the only sticking point. So plan a little buffer before big marketing campaigns refer to the new product.
Short timeline:
| Step | Duration |
|---|---|
| Create content | 3-5 minutes |
| Submission/review | 1-2 weeks |
| Content live on Amazon | immediately after release |
Remember: the more carefully you proceed, the fewer queries or rejections due to errors!
Sometimes your own A+ content doesn't look the way it should. Texts appear outdated or overloaded, images are blurred or the final "WOW effect" is missing. External professionals can help here!
This way you can get support:
Especially if conversion or CTR fall short of expectations, get feedback or let the Stacvalley team have a go. Professionals often increase performance enormously with small optimizations.
A+ content is not rocket science. With a little practice, you can create a new, modern look for your products in 5 minutes. Use the modules cleverly, choose meaningful images and don't forget the keyword texts.
If you can't make any progress yourself, rely on external support. The more important thing is to implement and try things out. The more listings you have in the A+ range, the more experience you gain - and this is directly reflected in your sales.
Now it's your turn: Start today with your first own A+ content in Amazon Seller Central!
More information and professional support is available at:
www.derquelle.de
Have fun implementing it and good luck with your listings on Amazon!
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