24 hours in a room, the timer is running, no escape. My goal? To research 100 successful Amazon FBA products - alone, uncut and without excuses. It was clear to me that the end result would not only be a full list, but also honest insights into how a realistic product search really works. Here you can find out exactly how I went about it, what went wrong during the challenge, what surprises there were and how you can find better FBA product ideas yourself.
https://www.youtube.com/watch?v=YzS8mEIl8IQ
My challenge begins: 24 hours in my study, supplied only with food, PC and a clear mission. The plan: find four new products per hour and present an XXL list at the end - for you as inspiration, but also as a real basis for FBA success.
It quickly became clear to me that the first few hours are crucial in order to move forward with energy and a clear head. So I immediately came up with a category structure and started by going through the major areas such as DIY, home improvement and household. I wasn't just interested in the obvious bestsellers. I looked directly for complementary products that brands can expand well - even if they "only" make 5,000 to 6,000 euros in sales. This strategy ultimately gives a brand the necessary boost.
At the same time, various cameras were running around the room to record every phase - including exhaustion, motivation, technical chaos and surprising product discoveries.
The start was classic: sorting product ideas, browsing Amazon for different categories, creating lists. But I soon realized that I wouldn't get there without the right tools. In fact, a good Amazon FBA product search requires analysis and creative impulses in equal measure.
The first product finds were almost "old school": I compared different items in categories such as household items or DIY and asked myself where I saw room for improvement. Vacuum cleaner nozzle, drill pump or garden accessories - quick checklist, rough sales, brief analysis of the competition. Sometimes you really do come up with completely new ideas.
Above all, perseverance helps here. The longer I researched, the more I got into a flow and discovered things that seem inconspicuous at first glance.
From hour three onwards, it became clear that I wouldn't get far enough with simple browsing alone. That's why I actively used Helium 10, the X-Ray tool and other professional software to check sales, ratings and niche potential. You can find an overview of the top tools for FBA product searches here, for example.
What does this look like in practice? Enter product, check turnover, check competition: Are there already many professional retailers? Can the listings be expanded? Is there room for marketing or better images? That way I know whether it's worth the effort. I find the filters and niche finders particularly exciting - they highlight real goldmines that many sellers wouldn't even think of. If you want to find out more about such analysis tools, check out Black Box from Helium 10.
My motivation was huge at the beginning. I pushed on relentlessly for the first four hours, jotting down all kinds of product ideas - that's how I quickly got over the 25 mark. I kept the mood going with small rewards (burgers and shakes) and short movements in between.
But, as always, at some point the hang-up comes: after four or five hours the first low sets in, the room feels emptier and emptier, especially when objects gradually disappear (challenge rule!), and the head goes on strike after too much screen time.
What helps me? Short breaks, music, exercise. And: keep visualizing your progress. A buffer of products like this even allows you to take a mini-break without immediately falling behind.
Interesting: In phases where I threaten to fall asleep, my ambition kicks in. Then, all of a sudden, an underdog product comes along (like the drill pump, which has potential with little competition) and provides the necessary kick.
Of course, not everything went smoothly. Amazon doesn't load, tools crash, logins are suddenly blocked - and there are frequent outages in the middle of the night. Particularly nasty: just as I was updating the list, my equipment went down. Nerves of steel and improvisation are required, there's no need to procrastinate, just take a breather and carry on.
It gets really exciting when the monitor disappears and you suddenly have to continue working on the floor. This is where the wheat is separated from the chaff!
Simply writing down any products does not help anyone. The great art of the Amazon FBA product search is to pay attention to well-founded evaluation criteria and not to chase after every trend.
You can also find out more about valuation and strategies in the AMZVentures blog.
Sometimes even mini-niches that seem inconspicuous at first are worthwhile.
In the middle of the slump, Moritz turned up - himself an experienced Amazon seller and tool expert. Simply having someone at your side who can help with research or be annoying (and then be challenged!) is a great boost. Especially when it comes to product searches for Amazon, sharing ideas often provides the decisive "aha" moment.
By the way: If you don't want to be alone in something like this, Stacvalley has a team behind you - from product ideas to marketing and listing.
The hardest part came after midnight. It's dark and the urge to take a break and sleep grows. Short breaks (crocket, music, simply breathing deeply) help to regain focus.
The list of ideas got longer and longer, but my concentration waned. I realized that at 4:45 a.m. I wasn't getting anything productive done. But then, when the sun came up again, my motivation returned. Although almost everything was taken away from me - table, monitor, chair - I searched for and entered the last products directly from the floor.
In the end, there were well over 100 product ideas on the list.
This challenge was harder than expected. Not because of the tools or because there were no more products to find, but because of perseverance and focus. A good product search on Amazon FBA is work, often tedious, sometimes frustrating - but also full of aha moments, a real treasure hunt.
If you are looking for products yourself, be patient, look for quality rather than quantity, and use the right tools in a targeted manner. More importantly, have fun with it and dare to tackle unusual niches. And if you need support for product images, listings or the next level, you can contact Stacvalley directly.
Curious about my complete list of over 100 ideas? You can find the access code in the video - and maybe your next big FBA idea will work!
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