Simply upload Amazon product videos: The complete step-by-step guide for Seller Central

More and more customers are making their purchasing decisions with the help of product videos. If you want to be at the forefront as an Amazon Seller, there's no getting around it. Fortunately, uploading videos to Amazon Seller Central is easier than many people think. Here you can read how the upload works, what you need to pay attention to and how you can easily hand over the task to your team.

https://www.youtube.com/watch?v=EfD5n0uFKRs

Uploading videos to Seller Central - explained step by step

Videos can increase sales, answer questions and strengthen customer confidence. The upload process is quick and logical. All you need is a prepared video, some time and access to your Seller Central account.

Overview: Where can I find the video upload function?

The upload area for videos is somewhat hidden, but with the right steps you can find it in just a few clicks:

• Click on the icon with the three dashes at the top left - this is the main menu.
• Select the Catalog item in the menu.
• Click on the Upload and manage videos section.

You can also start directly from the list view of the products. There you will usually also find the path to the video upload.

Tip: The quickest way is always via the catalog menu, especially if you want to add several videos.

The upload process in detail: step by step

1. Select title:
   The title you enter will be displayed as a heading next to your product. The following format is recommended: "Product name from brand" (e.g. "Teapot from sample brand"). This way, customers know immediately what it is about.

2. Select ASIN:
   The ASIN is the individual identification number of your product on Amazon. It is usually already preselected when you come out of the product view.

   Briefly explained: You can often recognize the ASIN by the ten-digit letter combinations, for example B019X1KE8G.

3. Upload video file:
   Click on "Upload video" and select the appropriate file.
   Make sure that the video is saved in a common format (e.g. MP4).
   The file must not be too large, otherwise there will be problems with the upload.

4. Upload a thumbnail (optional):
   A thumbnail is the preview image that Amazon shows next to your product.
   Ideally, you should use an image that shows a strong scene from your video, or you can create your own professional-looking thumbnail.
   If no thumbnail is stored, Amazon usually automatically takes a frame from the video.

5. Submit and complete the upload:
   Check the details again and click on "Submit".
   The video is now on its way to Amazon and will be checked.

Short table: Overview of the steps

After the upload: What happens now?

Once the upload is complete, Amazon will check your video. Patience is required here:

• Approval time: Normally 2 days - but sometimes it takes up to 6 days for everything to be activated.
• Possible queries: Amazon sometimes requests adjustments, e.g. if the font is unsuitable or if content does not comply with the guidelines.
• Adjustments: If you receive feedback, simply make the necessary changes and upload again.

If you are unsure, a look at Amazon's official video guidelines and talking to other sellers or an agency that specializes in Amazon can help.

Upload videos for multiple products (ASINs)

Many products are available in several variants. For example: a teapot in five colors. You don't have to upload an individual video for each product.

This is how it works:

• You can select several ASINs at the same time in the upload area.
• The video is automatically assigned to all selected product variants.
• Practical for playing brand videos or general product videos on several offers.

Advantages of multiple uploads:

• Time saving
• Consistent brand experience
• Fast rollout of new campaigns
• Clearer working with many product variants

Why professional videos are becoming increasingly important on Amazon

Today, product videos are often just as important as good images. They not only emphasize the quality of the offer, but also demonstrably increase the willingness to buy.

Relevance and impact of product videos

• Video is now very important at Amazon.
  Customers can experience the product in action and get important information explained directly.
• A good video increases the visibility of the offer, contributes to the ranking and strengthens trust in the customer.
• Professional videos answer the most important questions in advance and reduce returns.

Conclusion: Saving on video is often a mistake, especially if the product is of high quality.

Shoot the video yourself or hire a professional?

Many sellers start out by trying to create videos themselves. This is often enough to get started - but professionals can tell the difference. If you want more, there are specialized service providers like Stack Willy that focus on Amazon content, product videos and storytelling.

The offer:

• Arrange a non-binding introductory meeting - quick assessment of what is possible.
• Clear process: Target recording, storyboard, production, fine-tuning.
• Focus on performance: increasing the conversion rate and direct sales impact.
• The focus is on individual advice. No off-the-shelf video, but one that fits the product and the target group.

A high-quality video usually pays for itself quickly - whether for a single product, a brand video or an entire product range.

Tips for beginners and teams: simply delegate video uploads

Especially if you have never uploaded a video before, the first steps may seem a little unfamiliar. However, with the right instructions, it works smoothly - even for employees without Amazon experience.

How your team learns to upload in no time at all

Many sellers do not want to deal with every detail. A short note or sending this blog article is often enough.

Recommendations for smooth uploads:

• Clear title formats: To ensure that all videos are consistent, your employees should always use the same naming scheme.
• Maintain ASIN list: Depending on who is uploading, an up-to-date table with the product ASINs helps.
• Check the preview: Check the preview just before sending - nothing is more annoying than a typo that remains online for weeks.

Common problems and simple solutions

Problems uploading?
It often helps to clear the browser cache or reduce the size of the file.

Video is not recognized?
Formats such as MP4 almost always work. If an error message appears, export the video again if necessary.

Recommendations for safe material:

• Choose a sensible file name (e.g. product_name_brand_version).
• Check thumbnail in advance: Ideally an image that shows the most important benefit.

For training purposes, a short internal checklist that shows all the steps from the title to the upload is a good idea. This way, the video upload will soon run completely automatically.

FAQ: Frequently asked questions about uploading videos to Amazon Seller Central

Here you will find concise answers to the most important questions about video uploads:

How long does it take for my video to be approved?
Usually 2 days, sometimes up to 6 days. Amazon checks every video for compliance with the guidelines.

Can I upload a video for several ASINs at the same time?
Yes. This saves a lot of time. Simply select several ASINs when uploading.

What happens if Amazon rejects my video?
You will receive a message with an explanation. The best thing to do is to adjust the point in question (often fonts, content or rights) and re-upload.

Do I always have to upload a thumbnail for my video?
No, but a specifically selected thumbnail stands out and ensures more clicks. By default, Amazon automatically selects a scene from the video.

Which file formats are suitable?
MP4 is recommended, Mov usually also works. Make sure the resolution is as high as possible without the files being too large.

Can I change or delete the video later?Yes, you can change or remove videos at any time via the same area in Seller Central.

My video is not displayed - what is the reason for this?Otherwise: Check whether the video is active and contact support.

Conclusion: Uploading videos made easy - now it's your turn!

Today, videos are a key to success on Amazon. With a little practice and the right steps, uploading to Seller Central is quick and easy. Take the opportunity to present your product in an emotional and informative way - your customers will thank you for it.

Do you want to get more out of it or do you have a premium product? Then it's worth talking to experts. At Stacvalley, you can get professional product videos that have been proven to increase awareness and sales. Below you will find the link to a non-binding initial consultation.

Have fun uploading - and here's to rising sales figures!

Want a powerful video for your product? Book your non-binding introductory meeting directly with Stacvalley: www.stackvalley.de

See you next time!