Insider tips for Amazon FBA sellers: How professionals like Moritz Staib & Luca Igel really work

Amazon FBA is not a secret club, but real insights into the daily operations of successful retailers are rare. In this blog article, you will learn first-hand how Moritz Staib (Managing Director of Testsieger Online) achieves his six-figure monthly turnover, how you can protect yourself against unfair competitors and which tools and strategies really work. You will also take away concrete learnings for your own business and accompany Luca and Moritz on a relaxed round of golf that is not just about tee shots.

https://www.youtube.com/watch?v=uHckG7Y6QmM

Two professionals on the golf course: who is behind the success?

On the golf course, Luca Igel and Moritz Staib talk about everyday life, challenges and real winning strategies in the Amazon business in a relaxed atmosphere. Moritz and his team are committed to product testing and compliance, while Luca works with Stacvalley to help sellers with listing rankings.

Moritz Staib is Managing Director of Testsieger Online (product testing & seal creation) and Conformi (expert for product conformity and legally compliant labeling). Both are even based in the same office, work closely together and help thousands of Amazon retailers to achieve more sales and visibility.

Key facts from Moritz's everyday life:

• Product tests and awards with your own test seals significantly increase conversion rates
• Support with compliance issues saves money and protects against blocking
• Own brands are now heading towards 7-digit sales thanks to clever joint ventures and teamwork

Product tests, seals and content - added value from Testsieger Online

Test Winner Online offers Amazon retailers much more than just attractive logos. What counts in practice is the effect on customers and Google: test seals directly create more trust, increase the number of clicks and demonstrably generate more sales.

The most important services at a glance:

• Independent product tests and evaluation by experts
• Creation of eye-catching test seals that are convincing on listings
• Creation of helpful guide texts and SEO-optimized content

Why Amazon retailers benefit from this:

• Increasing conversion through more social proof
• Better rankings and visibility through high-quality backlinks (especially for online stores outside of Amazon)
• Targeted search engine optimization (SEO) ensures long-term reach and sales

SEO as a side effect: Testsieger Online publishes product reports on many articles. As a result, their pages are often listed by AI systems such as ChatGPT or Gemini when users search for the best products - a significant competitive advantage.

Eliminate competitors? How Conformi helps you with compliance and reporting services

Not every Amazon retailer takes the rules so seriously. However, those who do everything right often lose out to unfair competitors who don't follow the rules.

This is where Conformi comes into play:

• Advice and service relating to product conformity (requirements, tests, labeling, hazards)
• Anonymous reporting service for unfair competition or unsafe products via a partner lawyer
• Goal: Remove competition from listings and clean up the market

Advantages for Amazon merchants:

• Those who adhere to compliance can scale in a legally compliant manner and are spared blocking
• Products are checked before ordering, unnecessary costs are avoided
• Reporting unfair competition from Asia increases sales and reduces advertising costs

Practical tip: You should always carry out conformity checks before placing the final order - especially for complex or expensive new products. This is the only way to avoid major losses if products are blocked on the market.

AI, SEO and new sales channels - how to get the most out of digital reviews

Thanks to the constant publication of new test reports, products from Testsieger Online are now reaching new user groups. More and more people are no longer just asking Google for product recommendations, but AI systems such as ChatGPT or Gemini.

These AIs draw on public reports and prefer to display extensively tested products with strong content. Whoever is mentioned in these AI results has a real head start.

Why this is important:

• AI search results are already replacing traditional Google searches for many users
• Your product report is directly recommended when the competition weakens
• Regular supply of new test reports keeps your visibility high

Testsieger Online plans to significantly expand this strategy - sellers benefit from reach that is otherwise hard to come by.

Sourcing in China - why personal contacts save your margin

Even the best product needs snacks from the Far East: with the cleverness of an experienced FBA seller, Luca reports on his trip to China and its unvarnished insights. Being on the ground in China, working with real sourcing agents and getting involved in relationships saves you money.

Important lessons learned from China sourcing:

• Find a local contact who speaks the language and has good contacts with manufacturers
• Let us accompany you, negotiate prices and conditions together
• Save directly on purchases, reduce your purchasing costs by several percent in the short term
• Also negotiate payment terms (more time, less risk)

Sample calculation:

An unusual but effective tip:

• Drink with your manufacturers in the evening - trust and ease create the best deals
• The best prizes are awarded after a long evening of socializing

Time savers and life hacks: household help and focus on business

Sourcing is not the only area to be optimized. Efficiency also plays a major role in everyday life. Moritz swears by a home help. She does the shopping, laundry and cooking. This saves you 6 to 7 hours a week that you can invest in your business.

Three key areas where time should be used cleverly:

• Lifestyle: Outsource what slows you down
• Sourcing: optimize contacts, invest travel costs in a targeted manner
• Amazon marketing: using tools in a targeted manner and analyzing data

Amazon Analytics for advanced users: use the right data

If you want to stay ahead of the game, you should regularly use Amazon's Search Query Performance (SQR) reports. These reports compare the competition with your own performance and provide insights that were previously little used.

Tips for use:

• Download your SQP reports from Amazon regularly
• Use visualization tools such as Marceller Fox (no affiliate) for a clear overview (the name stands for transparency, not advertising)
• Regularly analyze differences in your figures instead of relying on feelings

This allows you to identify performance problems more quickly and make data-based decisions.

Growth spurt and collaboration: why strong partners are crucial to success

Moritz is not standing still. He is currently expanding his own brand in the children's sector with a larger retail partner in order to reach the next sales stage together. The step towards seven-figure annual sales is often best achieved as a team.

Advantages through cooperation:

• Shared expertise for better products
• Shared risk in growth
• More power in purchasing, marketing and expansion

Conclusion: Practical tips for your everyday life as an Amazon retailer

If you want to get started with Amazon FBA, you need far more than just a good product. Not only conversion-strong listings are crucial, but also clever compliance strategies, networked cooperations and a clear view of your own figures.

Core learnings from the Luca & Moritz exchange:

• Invest in product tests and seals early on, visible credibility pays off quickly
• Adhere to compliance requirements and use reporting options against unfair competition
• Rely on sourcing agents and build real relationships with suppliers - price advantages are enormous
• Use household support to direct your focus to your business
• Use the data provided by Amazon instead of listening to your gut feeling

Would you like to be part of future tips, experience an exchange or work specifically on your listing? Then watch more videos, follow us on Instagram or secure your free initial consultation with Stacvalley.

Do you have any questions or want more insights? Let us know in the comments - we look forward to your input!