These 5 types of product images will take your Amazon listing to the next level in 2025

Good product images are the strongest selling point on Amazon. If you want to sell successfully today, you can't do without eye-catching, targeted images. No matter how brilliant your product is - blurry, boring or random photos will cost you potential customers every day.

Here you can find out which top 5 product image types should not be missing in any successful Amazon Listing 2025. The tips come from Luca Igel, founder and CEO of Stacvalley GmbH, who has already optimized more than 3,000 listings with his team. You can benefit directly from bestsellers and proven methods and increase your sales.

https://www.youtube.com/watch?v=_I842uN1FvI

Why are product images on Amazon so important?

Product images are the first points of contact with potential customers. They decide whether they click or not. Without compelling images, your listing will be overlooked, no matter how many benefits your product offers. They influence the first impression, the purchase decision and help you to achieve a better organic ranking.

Luca Igel has gathered these learnings from over 3,000 listings created in six years of experience with Amazon sellers:

• Common mistakes: Many retailers only use standard images. They copy the bestsellers without their own approach.
• Images are often not strategically adapted to the listing and the target customer.
• Product benefits, application and details too often remain invisible.

With the following five types of images, you will stand out and convince your target group immediately.

The perfect cover picture - the indispensable eye-catcher

The importance of an eye-catching cover picture

The cover image is the figurehead of your listing. It is the first thing customers see - even before the price or product description. It decides whether a customer clicks on your product or scrolls further.

Many retailers post the cover picture as a compulsory exercise. But that's how they go under! An "icatchy" cover image, on the other hand, stands out. You should consciously break new ground and not stick too strictly to the status quo. Of course, there are Amazon guidelines, but flexible utilization gives you a clear advantage.

Risk and benefit at a glance:

• Risk: Amazon may not accept the image.
• Advantage: You gain an enormous market advantage and generate more clicks.

The risk is relatively low, but the reward is huge - so it pays to be creative.

Practical design tips

Analyze the images in your niche carefully: What are the competition and bestsellers doing? Then don't just keep up, but differentiate yourself visibly!

• An icatchy cover image immediately generates attention and a "magical" click stimulus.
• Especially with strong competition, this increases traffic and brings you to the top of the organic rankings.
• Important: For listings that are exclusively PPC-dependent, the image can also attract uninterested visitors, which increases costs. However, as soon as your product is running organically, the eye-catcher pays off in full.

Choose colors, angles and images that stand out but remain clear and professional. This is how you win the decisive first click.

Clearly communicate the main advantage - the second image

Focus on a core function or advantage

The second image serves only one purpose: It immediately makes the main advantage of your product clear to the customer - without distraction. Show what makes your product better than all the others.

Example: A backpack is sold that can also be used as a carrier bag and trolley case. This versatility must be communicated clearly and at a glance.

Avoid listing all the features here. Stick to the one point that really speaks for your product!

Differentiate even with similar products

Especially if the product is not completely unique, you should ask yourself: What benefits do other retailers not communicate or communicate inadequately? Perhaps a known benefit is only hinted at or not mentioned at all.

This is how you work out the main advantage:

• What is the biggest difference to competing products?
• Which benefit is particularly valuable for my target group?
• Are there features that other retailers overlook in the picture?

Conclusion: Those who can communicate advantages in a targeted manner stand out effectively and become relevant.

Application image - How customers use your product

Why a lifestyle or action picture is indispensable

The third image should always show how the product will be used in reality. The customer understands at a glance what your product is intended for - they can imagine themselves directly in the situation.

Whether with real models or authentic stock photos: It is always important that the image reflects a specific situation. For technical products, this can be the use at work, for fashion simply the wearing in everyday life.

Example and effect

A hiking rucksack that can be seen on the back of a model immediately triggers a feeling - the customer sees themselves with your product on the mountain, at a picnic or out and about. This makes the benefits and functions emotional and tangible.

The combination of image and explanatory text or icons is very effective. Customers see:

• How the product should be used
• Which size or fit is realistic
• How the product works in everyday life

Tip: Show emotion, joy or a clear benefit in this image. This creates a product experience effect that has a positive impact on the purchase decision.

Clear overview screen - Several important, but not primary features

Purpose and use of the overview screen

Not every feature is worth a single image, but it is still crucial for some customers. This is where the overview image comes into play: it directly shows 2 to 4 additional features for which there would otherwise be no space.

Typical examples of overview features:

• Machine washable
• Made from recycled material
• Suitable for the dryer
• Anti-allergen

With symbols, short texts and icons, the image does not appear overloaded and is quickly grasped.

Positioning in the listing

This image looks best further back in the listing, usually in 4th or 5th place, so that the focus remains on the main benefit and application at the beginning before details are added later.

Design tips:

• Maximum of 4 bullet points with clear icons or symbols.
• Each function in its own section with a brief description.
• Clear, bullet-point presentation for quick information gathering.

Example of an overview image:

This is how you present additional features in a compact and convincing way.

Product details - What do customers really need to know?

Visualize important technical and measurable data

Almost every product needs an image that clearly communicates numbers: Dimensions, weight, volume, exact quantity or what is included. Many retailers omit this information and hide it in the text - a mistake, as images are viewed first.

Examples by product type:

• Backpack: volume (e.g. 30 liters), what fits inside (T-shirts, shoes, laptop, etc.)
• Set products: Graphic with all components (e.g. 3 tins, 1 cleaning brush, 2 lids)

Tips for the design:

• Show clearly in the picture how much fits in the product: "Space for 5 T-shirts, 1 laptop, 1 bottle"
• Use a short graphic or a table in the picture so that the most important facts are clearly visible
• Focus on data that is really necessary for the purchase decision

Present core information in pictures:

This increases trust and ensures fewer queries or returns.

Implementation of the 5 types of images: summary and strategic tips

These 5 product image types will make your Amazon listing much more effective:

1. Icathy cover picture: For maximum attention and click rate.
2. Image with main advantage: makes unique benefits immediately clear.
3. Application/lifestyle image: Shows the product in real use.
4. Overview screen: Bundles important secondary features compactly.
5. Product details image: Provides figures, data and scope of delivery at a glance.

But: every product and every target group is a little different. The best strategy is created when you independently check what is most important for your customers. Set impulses, try out different variants and analyze the effect.

Want to take your Amazon listing to the next level? Secure a free strategy meeting with the experts from Stacvalley and develop a suitable image structure for your product together.

Subscribe to Luca Igel's YouTube channel so you don't miss any more pro tips!

About Luca Igel and Stacvalley GmbH

Luca Igel is the founder and managing director of Stacvalley GmbH. He has been supporting Amazon retailers with successful images and videos for over six years. More than 3,000 listings have already been optimized by the team - making Stacvalley the largest marketing agency in Europe for Amazon product visualization.

You can also find Stacvalley on Instagram and Facebook for more examples and insights.

Conclusion: With these five image types and a little courage to come up with your own ideas, you can showcase your Amazon product in the best possible light - creativity and target group orientation will count more than ever in 2025!