Many Amazon retailers start out with high expectations, dreaming of financial independence and high turnover. But for many, growth seems to come to a standstill once monthly sales reach 10,000 to 30,000 euros. What do the top retailers who move six-figure sums per month do differently? In this guide, you'll find tried-and-tested answers, real strategies and a step-by-step guide to achieving €250,000 in monthly sales - all based on the experience of Luca Igel, founder of Stacvalley.
https://www.youtube.com/watch?v=g5XFeKJ_ut8
Each step is designed to get you straight into action and put your business on a solid foundation - for real, sustainable success in Amazon FBA.
The desire for financial independence drives almost every retailer. Nevertheless, many Amazon FBA starters fail and stop at the €10,000 to €30,000 threshold. The reasons repeat themselves surprisingly often and prevent real growth.
Most common stumbling blocks:
Typical causes of failure:
Nevertheless, some retailers regularly achieve sales of €100,000 to over €500,000 every month. What is the secret of these sellers? They rely on processes, systems and targeted scaling. So there is a roadmap to get to this level.
There is real experience behind these steps. Luca Igel is the founder and Managing Director of Stacvalley GmbH. Through his work as an e-commerce retailer and with various brands of his own, he has achieved monthly sales of over €250,000 several times.
Important facts:
Luca's methods are based on clearly measurable results and proven strategies. The successes are not only evident in his own business, but also with numerous clients. For him, the focus is on structure, repeatability and real processes. The tips in this article come from first-hand experience and have been proven to be successful many times over.
You can find out more about Luca and Stacvalley on Stacvalley's social media channels or in the introduction video on YouTube.
To reach the milestone of € 250,000 per month, you need structure and a clear orientation for the product range. How many products are needed - and how much turnover must each of them contribute?
Sample calculation:
| Number of products | Average turnover per product | Target monthly sales |
|---|---|---|
| 17 | 15.000 € | 255.000 € |
Of course, not every product will contribute exactly €15,000. Some sell less, others significantly more. It is important to keep an eye on sales per product and to scale the number of items in a targeted manner.
The key: Duplicate successful recipes for product discovery, scaling and marketing. It's not about randomly listing lots of items, but about systematic expansion based on proven strategies.
Every newcomer goes through this phase: the first own product is often created by testing, trying out and falling over. This is precisely where the most important insights are gained.
Documenting successes and mistakes, critically evaluating them and making targeted improvements is the quickest way out of the initial phase. Those who consciously use learning processes lay the foundation for repeatable processes.
Complexity grows with every additional product. Don't rely on spontaneous knowledge - instead, build lean, easy-to-maintain SOPs.
Typical SOP formats:
SOPs guarantee that important relevant processes are never lost. Especially when launching several articles, often over a period of months, this framework protects against errors and saves an enormous amount of time.
Typical SOP contents:
With templates like these, every repetition is safe, no matter how much time there is between product launches. This takes the pressure off you and speeds up expansion.
Selecting the right products is the key to sales. Set clear, documented rules for:
Optimized purchasing and logistics costs secure your margins. If you make targeted savings here, you have a clear competitive advantage when selling.
Core steps in the process chain:
Important terms: SOP, trial and error, templates, process chain
A common reason for a slump in sales is a simple shortage of goods. No matter how many new products you plan, sales plummet when core items are no longer "in stock".
Consequences of inadequate inventory planning:
Inventory planning: This includes a clear system for order forecasting, regular range checks and simple control of all repeat orders. Only stable processes allow real growth. This basic requirement must always be met before new products are launched.
The transport route from production to the Amazon warehouse is the heart of your business. This is where real professionals help you to work smoothly and cost-effectively.
Characteristics of a good logistics partner:
If you have such a partner (e.g. specialized e-commerce logistics providers such as E-Commerce Logistics), you save money on every import and avoid expensive delays in shipping.
Important checklist for choosing a partner:
The larger your product range, the more content and marketing material you need: product photos, videos, Amazon A+ content, SEO texts.
Many photographers or agencies reach their limits with just a few projects. Reliability and capacity are crucial for real scaling. At Stacvalley, for example, up to 100 projects a month are implemented on a solid basis - something that a single photographer cannot possibly achieve.
You should pay attention to this:
A good team delivers consistently high quality, helps you to optimize your marketing step by step and knows your ideas in detail over time.
Customer inquiries do not increase sales, but are key to reviews, recommendations and long-term success. The practical solution: outsource customer support to experienced freelancers or mini-jobbers.
Advantages of outsourcing:
Customer support should remain professional, but without tying up too many internal resources.
To summarize: Reliable, scalable partners are the cornerstone for growth and ensure quality across all departments.
The profits from three or four well-performing products can be used for further development, but real scaling requires larger start-up capital. Self-financed product development takes years.
Advantages of external financing:
Risks:
Tip for founders: Make use of state funding opportunities such as KfW loans before taking out traditional bank loans.
Two touchstones must be ensured before the first loan is granted:
This prevents the "pipe" of your company pipeline from becoming blocked at any point and the loan from becoming a burden. Risk management starts with you and your processes, not with the bank.
This is how expansion with capital works:
Advantages:
Risks:
Careful planning before the capital contribution is mandatory.
Amazon is and remains the platform with the highest turnover for many retailers. But if you only back one horse, you remain vulnerable to risks such as account suspensions, algorithm changes or price pressure.
Advantages of using several marketplaces:
Other popular marketplaces:
Setting up new marketplace accounts is no longer a major hurdle.
Expires in a maximum of one week:
Your advantages:
Often between 30 and 40 % is generated from retailers with better distribution outside of Amazon. Luca's own brand, for example, generates around 30% of its monthly revenue in its own store and additional marketplaces.
Expansion means:
It is worth regularly opening up additional channels and transferring existing processes.
1. build a foundation: Create clear systems, SOPs and stable processes as a foundation.
2. Find the right partners: Outsource logistics, marketing and support and scale reliably.
3. Use external capital: Accelerate targeted growth to multiple products with merchandise financing and loans.
4. Integrate multiple marketplaces: Reduce sales risk through diversification and enable further growth with little effort.
This system makes every subsequent product launch easier. The duplicability of the processes ensures predictable, stable growth.
Warning: The more you scale, the more important planning and risk management become, especially with external financing. Stay structured and keep the basis stable!
With a clear plan, the €250,000 limit is suddenly within reach. Now it's up to you to implement the steps.
Want to take your Amazon business to the next level? Get creative help with product photos, listings, videos and the next step in your growth. Simply fill out the Stacvalley e-commerce support questionnaire so the team can respond to your needs directly.
You can also find regular tips, expert knowledge and real success stories on Stacvalley's Instagram and Facebook.
Don't want to miss any more success strategies? Subscribe to Luca's YouTube channel - there are new videos every week that will broaden your view of Amazon and e-commerce!
Get started now, automate your business and use every opportunity to grow your sales. Your path to €250,000 monthly turnover starts with the first step!
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