A good brand name is the first impression customers have of your product. But many Amazon sellers get lost at the beginning because they think they have to invest weeks or even months to find the perfect name. Clear message: it doesn't have to be that way! If you take a targeted approach, you will reach your goal much faster and more relaxed than most people think. In this blog post, you will learn step by step and with tangible tips how to find a name for your brand that suits you - without endless pondering, but with practicality, creativity and a system.
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Many people think that the brand name is the biggest hurdle at the start of an Amazon project. However, the name is rarely the decisive factor for success. The long headache arises because you think everything has to be "perfect". However, perfection usually doesn't get you anywhere when it comes to choosing a name, it blocks you.
Set yourself a clear time limit! For example, decide on a week in which you will find the brand name. If today is Friday, give yourself until next Friday to complete this task. The reason: Thinking too long almost never leads to a better name. In fact, it's usually the other way around - deciding on a solid name quickly leads to much faster action.
The reality is that there is no such thing as the "perfect" brand name. The best strategy is to make a sensible selection, test the name and optimize it later if necessary. Many well-known brands were not born in a laboratory, but were simply chosen well - and grew with the product.
Practical tip:
In the end, what counts is that you get into action quickly and don't get stuck on the name issue. Think less, do more!
Before you start looking for a name, you should know what you want to sell. A brand name without a clear product or product category is like a house without a foundation. You don't need to have every detail defined, but a rough direction is a must.
Background:
Whether you start with a teapot or prefer to bring glass kitchen products from Asia to Germany has a strong influence on your brand name. Perhaps you only want to offer teapots at first and later expand to other ceramic products. You should consider all of this before deciding on the name.
Example scenario:
You plan to sell teapots, but would like to add bowls or other kitchen ceramics to your range at some point. A name like "Teapot World" could restrict you later on, while "Fischer Ceramics Manufactory" remains more open.
Especially in the case of imported goods (e.g. from Asia or other regions) or specific product groups such as glass, wood or textiles, it is worth establishing this focus at an early stage.
Clear direction, faster success: The sooner you know where the journey is going, the easier it is to find a name.
Now comes the exciting part: the digital creative phase. There are many practical tools for name ideas online, for example so-called business name generators. They are very easy to use and often provide interesting suggestions in seconds.
A popular tool is a business name generator like Namelix. You enter a term from your product world (e.g. "teapot") and possibly select a style - such as "modern", "classic" or "random". The tool then throws up countless suggestions to inspire you.
Tips for working with name generators:
The suggestions are rarely the final solution. A term often sparks an idea: for example, "Grazie" appears in the generator - and suddenly you have the idea of giving your teapot brand an Italian touch. Perhaps this leads to further ideas such as "La Tazza" or "Viva Ceramica".
Important notes:
At the end, the tool provides you with a valuable selection of raw ideas from which you can later work out your favorites.
Experiment, brainstorm and decide from the heart - this is how a good name grows from technology and gut feeling.
Alongside digital tools, the real world is often the best source of inspiration. Sometimes a walk through the city is enough - looking at shop windows, strolling through small stores, reading labels on packaging. A creative look at what happens around us every day often opens new doors.
It is particularly helpful to involve other people. Not in the sense of "Do you have a good idea for my brand name?", but much more subtly: talk to people you know and ask them what they can think of spontaneously for certain products. Take your teapot as an example:
The answers are sometimes surprising and open up completely new perspectives. One person might think of "a quiet start to the day", another might think of "bad experiences with hot tea". You already have starting points for the emotions or values you want to convey with your brand - peace, pleasure, security, but also quality and comfort.
Walking through the world with open eyes and ears often brings better results than any artificial creativity.
When choosing a brand name, people often overlook how down-to-earth and trustworthy a name based on their own or typical German names is. This creates an extra layer of credibility, especially with traditional target groups and in the area of craftsmanship or high-quality kitchen products.
Example: Your surname is "Fischer". Simply combine it with your category - for example "Fischer's Ceramics Manufactory" or "Fischer's Tea Enjoyment". This gives your brand a personal touch and makes it stand out at the same time. Family names that are well-known or have a special ring to them are also ideal.
A particular advantage: Many customers associate a German name with regionality, quality and honest craftsmanship - especially in comparison to completely generic or purely English-sounding brand names.
You can also use everyday terms from the German language that convey a feeling or a place. Examples: "ceramics barn", "kitchen studio", "porcelain workshop". Terms that evoke images of "the countryside", cozy workshops or rustic barns convey a sense of value and home.
This strategy is particularly strong if you offer your products in the middle or higher price segment and want to convey value.
Now you have various ideas from generators, conversations and perhaps with your name. Put your favorites into a list, ideally 6 to 10 suggestions. This makes the decision tangible and solvable.
A structured process takes the emotional pressure off you, provides clarity and helps you to actually achieve your goal: A brand name that is ready for the next step.
Don't forget: quick decisions get you further. Constant brooding only costs energy.
Many people ask their friends for feedback on the brand name. But they often have little knowledge about your market, the product or the target group. The answers rarely help you, sometimes they even make you more uncertain.
Rely on targeted feedback:
Examples of good feedback sources:
Tip:
Take on board constructive feedback, but stick to your own line in the end. It is important that the brand name suits you, your product and your target group.
Now you have a name that fits your products, your personality and your strategy. Time to get started! With your brand name, you can design product packaging, create listings, do branding and think about product images and marketing in the next step.
Start doing right after the decision. A name only comes to life through use. If you already have clarity about your product range, you can now concentrate on the next steps: Good product images (such as those provided by Stacvalley), convincing Amazon listings and effective marketing.
The most important thing: don't wait to be "perfect" at some point. The best brands grow in the real market.
A clear, appropriate brand name is the first step. But success comes from acting on it. Work actively with your name, create a real brand - and get the feedback that will really help you. Good luck with building your brand!
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