Amazon Store 2025: How to increase your sales by five figures as an FBA seller

More and more successful Amazon retailers are relying on their own Amazon store to stand out from the competition and increase sales even further. But how useful is a store really? For whom is it worthwhile? And how should a store be set up so that it can realize its full potential? In this article, you'll get honest answers, practical tips and a clear roadmap for your own store.

https://www.youtube.com/watch?v=8ZgIoBGKmnI

The Amazon Store is an underestimated tool for many retailers. Here you will not only find out whether it makes sense for your business, but also how to set it up cleverly: from practical experience, with real figures and examples.

Why an Amazon store is often underestimated

Amazon Stores are rarely in the spotlight. While listings, PPC and product images are regularly discussed, the store often remains in the background. Many retailers are content with a single, simple store page or even do without one altogether. Yet a well-structured store offers many opportunities for more sales and brand building.

Practical example:
A new store was launched two and a half months ago. There was nothing there before - now it has generated over 60,000 euros in sales in 30 days, completely organically. The store is part of an account with a monthly turnover of just under one million euros, i.e. around 6 percent of the total volume. In the previous month it was 30,000 euros, one month later it had already doubled. In the medium term, sales of 100,000 euros in the store are even realistic. This clearly shows that the store is not an insignificant secondary channel, but can really generate sales.

When is an Amazon Store worthwhile?

Not every retailer should start a store from day one. Especially at the beginning, it is more important to develop new products in order to expand the range and increase sales. If you are only generating sales of 30,000 or 40,000 euros a month, you can usually neglect the store.

When is it worthwhile?

• From six-figure monthly sales (approx. 100,000 euros): This is the latest point at which the store becomes important.
• Retailers who expand their brand and offer several matching products in a clearly recognizable category benefit the most.
• For a "department store" range with completely different products (toilet brushes, garden shears, clothes horse, lawn mower, etc.), the store offers fewer advantages as long as uniform branding is not possible.

If your product range grows and you develop a strong brand with clear top and sub-categories, the store helps you to create structure and clarity. This benefits customers and increases your conversion rate.

What are the specific advantages of the Amazon Store?

• Higher average basket value: Customers discover accessories and matching products from your brand and buy more than one product more often.
• Your competition is left out: Unlike search results or product pages, no ads from other providers appear in the store. Buyers are entirely with your brand.
• Longer dwell time: Customers engage more intensively with your offer.
• More control over the brand presentation: you determine the design, storytelling and order of the products.
• Better tracking: You receive precise data on clicks, sales, conversion and user behavior in the store.

When is the store still dispensable?

As long as your store is not a consistent brand or only offers a few different products - and these do not fit together - the store is of little use to you. In this phase, it is better to focus on product development and optimization.

How should an Amazon Store be structured?

Amazon Stores offer significantly more flexibility than traditional listings. Unlike the rigid 7-image limit and the fixed A+ content, you can use tables, image modules, videos and much more.

The perfect store depends on your product range and your target group. However, there are tried and tested basic rules that you should follow.

The structure at a glance

Homepage: The first impression counts

The homepage is your brand's shop window. This is where the customer decides whether to stay or leave. The most important elements:

• Clear header with logo and brand message
• Teaser on the product range, don't show everything straight away, but whet the appetite
• Social proof (customer ratings, test seals)
• Brief brand story: Who is behind it?

Take inspiration from successful D2C online stores: Clear structure, visual storytelling and fast navigation.

Bestsellers and categories: Overview is king

The header is immediately followed by the presentation of popular products or the introduction to the most important categories. Whether you put bestsellers or categories in the foreground depends on the product range:

• Few strong products: Use bestseller modules.
• Many products in clear groups: Show main categories and redirect to category pages.
• The more products, the more important subcategories are (e.g. for bathroom products: toilet brushes, toilet lids, accessories).

Products and landing pages: How to turn visitors into customers

The product pages of your store offer the opportunity to show more than the classic Amazon listing. Use image areas, explanatory graphics and comparison modules.

• Above: Product name, key visual, slogan
• Directly clickable: Purchase option (not necessarily a shopping cart button, but a clear link to the product)
• Further down: Product details, application examples, advantages, customer questions
• Structure similar to a detailed A+ content, only less limited

Mobile first or desktop? Know your target group

More than half of Amazon purchases are made on mobile - but not everywhere. Analyze whether your target group tends to buy on desktop (e.g. for more expensive products that require explanation) or mobile. Adapt the entire store accordingly. Mobile stores are clear, uncluttered and offer fast conversion.

Two secret tricks for your store

1. offer pages:
Amazon allows you to create an offer page in the store. All reduced items automatically appear here. This increases awareness of deals - a useful addition, especially for many products.

2. quiz function:
More and more often you will find quiz modules where customers click through a few questions to find the right product. This is also becoming more and more standard in Amazon stores. Shoppers find the right product faster and are more likely to buy.

How to get the most out of the store - practical recommendations

• The right priorities: the effort only makes sense from six-figure sales upwards
• Focus on coherent product range and brand identity
• Regularly check and optimize store (sales, dwell time, units per session)
• At least 1.4 products per session are possible according to the practical example
• Stay flexible: The larger the product range, the more differentiated the structure (homepage, main and subcategories, product pages, special pages)

Typical mistakes you should avoid

• Start store too early while product range is still too small
• Throwing products together without reference - no branding feeling for customers
• Build a store once and then never update or evaluate it again
• Create only as a "compulsory exercise" instead of actively using it for brand building

An example from practice - in figures

Conclusion: With the right size and strategy, your store can become a real sales booster.

Support for Amazon retailers - your next steps

Many sellers underestimate how much effort and how valuable the results of an individual Amazon store can be. If you want help, you can benefit from open strategy discussions and proven structures. The Amazon experts at Stacvalley will help you to develop a store that really suits you, your brand and your target group.

Would you like more information or professional support?
Arrange an individual strategy meeting on the topic of Amazon Store with Stacvalley.

Conclusion: When should you use an Amazon Store?

• With an existing range and six-figure sales, the store is very worthwhile.
• A store offers an exclusive space for your brand, for your products and demonstrably ensures more sales.
• The better the structure and the more value you place on mobile usability, the better for conversion.
• Use the exclusive Amazon features (deal page, quiz) - especially with more than ten products.

Stay tuned, keep an eye on the changes in your business and take advantage of the opportunities that Amazon is constantly expanding for retailers and brands. With a clear concept, an eye for data and a branding mentality, you can get the most out of your store.

Curious? Watch the video above or follow Stacvalley on Instagram for more best practice examples and insights from the professional Amazon world.