Customers don't buy the best product, they buy the product that is presented best.
A good product photo presents your product in the best light, while cheap photos can even be off-putting.
But how do you create high-quality Amazon product photos and what costs should you expect?
If you look around the internet, you will find different opinions on how high the costs for product photos should actually be.
Prices vary from low three-digit sums to the five-digit range.
In this article, we at Stacvalley will show you what is crucial for product photos to generate more sales (it's not the cost!) and how you can tell the difference between good and bad agencies.
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What do Amazon product images cost?
The question "How much does an Amazon product photo cost?" is as complex as the question of the cost of a tailor-made suit.
Just like a suit, prices vary considerably depending on materials, design and tailoring.
Factors influencing the price of Amazon product photos
- Number of photos: More photos mean higher costs, as more time and work is required for taking and post-processing.
- Use of the photos: EBC, store, ADs, etc. - Different images are required depending on the application
- Type of photography: Studio shots, lifestyle images, 3D renderings or model shoots have different cost structures.
- Provider experience: Providers with a lot of experience and a strong portfolio charge higher prices, but also offer better quality.
- Post-processing: Complex post-processing, retouching and special effects increase the costs.
- Revision rounds: The number of revisions included in the price can influence the final price.
Why quality is important
- Effective product presentation: High-quality product photos highlight your product on Amazon and promote buyer confidence.
- Professional image: Good photos strengthen the brand image and improve the perception of the product.
- Conversion rates: High-quality photos increase conversion rates as they arouse the interest and trust of your customers.
3 ways in which Amazon retailers can have product images created
There are three ways to have your Amazon product photos created.
1. DIY (Do It Yourself)
The cheapest option is to take matters into your own hands. However, you still have to bear the costs for equipment, software and lighting yourself.
You also don't know exactly how to photograph which features of your product so that potential customers are actually addressed.
This means that although you save money, you have to put in a lot of work to ensure that everything ends up the way you want it and that your images actually convert.
2. working with a freelancer
A freelancer takes this workload off your hands.
However, it will probably be the case that the freelancer really only takes the product photos.
Unfortunately, this won't get you very far. Because a successful Amazon product requires more than just a product photo.
Projects fall through the cracks if the freelancer prioritizes other customers or is unavailable for other reasons.
The costs amount to a few hundred euros per image or per hour.
When comparing freelancers, it is often noticeable that they have no experience with Amazon product photography. In the end, it's not just a nice photo that determines success on Amazon, but above all how and what is presented.
3. cooperation with an agency
You will receive the best advice at an agency. There are several experts who will complete your orders faster and more professionally.
Communication is faster and smoother, so you can concentrate fully on your tasks.
You can also be sure that your product photos will be taken with particularly high-quality equipment. This difference is also noticeable for potential buyers of your products.
Professional agencies charge per image or as a package price. In addition, you often have the option of having videos made of your products.
How to find the right agency for Amazon product photos
There are many agencies that offer their services.
You should pay attention to the following points when making your choice:
1. specialization & experience
- Experience: Make sure that the agency has experience with Amazon product photos. Amazon has specific requirements that need to be taken into account.
- References: Ask for references and look at samples of work. An agency should have a proven track record.
2. portfolio & style
- Portfolio: Examine the agency's portfolio. Do you like the style of the photos? Does this style match your product and your brand?
- Variety: Make sure that the agency offers different types of photos (e.g. simple product photos, lifestyle images, etc.).
3. quality of the work
- Photo quality: Pay attention to sharpness, lighting, composition and post-processing of the photos. High-quality images are crucial for success on Amazon.
- Details: Good photos should clearly show all the details of your products and then present them attractively.
4. customer reviews and references
- Reviews: Read customer reviews and testimonials. What do other customers say about the collaboration and the results of their Amazon product images?
5. communication and cooperation
- Accessibility: Good communication is crucial to ensure that your product images are completed quickly and professionally. Choose an agency that responds quickly and clearly to your requests.
- Project management: Clarify in advance what the work process looks like and how often you will receive updates.
6. price-performance ratio
- Scope: Pay attention to what is included in the price (e.g. number of photos, post-processing, rights of use).
- Value: The cheapest provider is not always the best choice. Look for a provider whose services represent your product perfectly. It makes sense to invest a little more money here. After all, your product images should remain visible on Amazon in the long term.
Why Amazon product photo agencies are better than an ordinary photo agency
1. specialization in Amazon, guidelines & requirements
A normal photo agency focuses on taking photos of people.
But to present products in the right light, you have to pay attention to completely different things.
Amazon also has certain specifications that you have to adhere to.
Professional Amazon product photo agencies know these requirements and present products in such a way that they are bought more frequently on Amazon.
2. increase your conversion rate
It doesn't stop there.
Amazon product photo agencies specialize in creating product images that maximize sales by increasing conversion rates.
This involves presenting your products in the best quality to gain the interest and trust of your customers.
It's not just about creating one or two photos, but presenting the product in different ways to make it come alive.
3. more than just product photography
In addition to high-quality product photos, they also offer model shoots, product videos and optimized listing texts.
This helps your product stand out on Amazon and covers all aspects of product presentation.
4. creation of Amazon A+ content
Unlike the competition, good Amazon product images agencies also create A+ content (Enhanced Brand Content), which uses modules and formats to highlight the USPs (Unique Selling Points) of your product.
This not only improves visual appeal, but also increases trust.
The cost of good product images for Amazon: Our conclusion
Good Amazon product photos help you to stand out from the crowd and boost your sales.
After all, customers buy the products that are presented best.
But what exactly does it cost to work with a professional agency like Stacvalley? There is no one-size-fits-all answer to this question! As we work professionally in all areas, we unfortunately cannot produce product images for 1,000 euros or less.
But you don't have to expect a high five-figure sum either. We always find out together in a free initial consultation what exactly you need and create an individual concept. We can then make you a concrete offer.
Areyou looking for more than just ordinary product photography and want to market your products in the best possible way?
- Our team not only takes care of taking the product photos, but also takes care of the marketing so that your product reaches your target group directly.
- We develop customized concepts and offer a comprehensive portfolio of models, from babies to pensioners, to ensure that your product is presented in the best possible way.
- With our extensive experience from thousands of projects, we know exactly how we can increase your sales figures.
Interested?
Then book your
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We look forward to hearing from you!
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