You have decided to take off as a merchant on Amazon and are now looking for the right way to success - for example with the right Amazon agency? Indeed, one of the largest online marketplaces in the world offers a lot of opportunities to successfully launch your own business. In doing so, many young entrepreneurs rely on the help of Amazon agencies. But working with a good agency is not just reserved for young entrepreneurs.
Because a well-positioned agency can not only introduce small businesses to the market, but also help existing merchants to optimize sales and, in parallel, profits. We'll show you here why working with an agency is the best way to grow quickly and effectively. You'll also learn what's important when choosing the right agency.
What makes trading on Amazon so complicated for merchants?
There are several reasons why trading on Amazon is not always easy for merchants. First, there is the sheer size of this marketplace. It is not for nothing that Amazon has occupied first place in terms of sales on the e-commerce market for years. As many retailers as possible want a piece of this pie. This has led to a steady increase in the number of sellers on Amazon in recent years.
Today, as a merchant on Amazon, you are in competition with numerous other merchants - mostly also directly for the same products. It is now very difficult to find niches that are not yet so strongly occupied. This in turn means that as a merchant you have to be a leader in your subject area. Both in terms of product quality, but also in terms of the presentation of your product on Amazon.
This is exactly where many retailers have their difficulties. In addition to product presentation, there are a number of other important factors that determine the success or failure of a product on Amazon. For example, there is the right advertising - both in terms of content and the selection of the target group.
What exactly does an Amazon agency offer?
A good Amazon agency offers you a whole range of exciting services for your Amazon business. Starting with the product presentation - the appropriate photos and videos, the SEO-optimized product text, the complete listing and of course the search for suitable testers for initial reviews.
The next point is the classic advertising on Amazon. Amazon offers its merchants a whole range of different advertising options. A good agency will help you find the right target group and tailor the content of your advertising to them. In addition, a wide variety of advertising campaigns can be placed here and different target groups can be reached in differentiated ways.
In contrast, there are agencies that specialize in specific areas of commerce on Amazon. Some agencies take care of the initial presentation of your products on the online marketplace. This then includes product images and videos as well as the corresponding texts. Others specialize in the advertising area and are only the right contact for you if you already have a product.
Why does an Amazon agency make life so much easier for merchants?
There are two main reasons for this. Firstly, a good Amazon agency employs real professionals in a wide range of fields. You know about the products you want to sell on Amazon? That's good - but in most cases you won't be a professional copywriter, photographer or director.
The second reason is simply the fact that appropriately specialized agencies always have their finger on the pulse. On Amazon in particular, there are always innovations that are supposed to make life easier for merchants in theory. In practice, the advertising options on Amazon are now so sophisticated that it takes a lot of time to get to grips with them properly. Then, when another new feature is added, the learning curve starts all over again.
That's time and work that you don't have to invest. Because your Amazon agency knows its stuff - after all, this is the daily bread of the people who work there. The bottom line is that the answer to the question of why an agency really helps you can be summed up like this: An agency helps you to concentrate on the essentials, while the accompanying topics around your Amazon business are taken care of by experts.
Is the Amazon agency a better choice compared to a freelancer?
Many independent Amazon merchants consider at the beginning whether it must be directly a whole agency. The cooperation with a freelancer is in many cases significantly cheaper. Ultimately, there may well be situations in which such cooperation can be fruitful. But it also involves a number of problems. At this point, we would like to briefly explain the biggest problem.
One man show against a whole orchestra
If you compare a freelancer and an agency, it's like comparing a solo musician with a whole orchestra. The freelancer is usually an expert in one field. Maybe he is a photographer or a copywriter. Most freelancers who offer their services to Amazon merchants come from one of these two areas.
The problem is that they only cover one area. A copywriter is far from being a good photographer, and a professional photographer doesn't necessarily have an understanding of the psychology behind successful product copy and advertising campaigns. The situation is different in a professional agency. Here, advertising professionals work together with photographers, copywriters, scriptwriters and directors to create comprehensive product videos, product images and appealing product texts. The texts reach your target group and are also optimized for the most important keywords. This ensures that your product is listed as high as possible in an Amazon product search.
Ultimately, it's like music. Of course, a good solo sounds appealing and can carry away. But an entire song played with just one instrument can rarely achieve the power and intensity that comes from a full orchestra.
What to look for when choosing the right Amazon agency?
Just as the annual sales on Amazon and with them the number of merchants on the online platform are constantly increasing, so is the circle of agencies for Amazon merchants. Unfortunately, not all agencies are on the same level. In fact, between many reputable providers, there are also quite a few black sheep.
Here we show you five points to look out for when choosing the right agency in any case.
1) Beware of over-promising
An agency promises you the first place in the search for a certain keyword in any case or makes full-bodied promises in the direction of sales? It is clear that the goal of cooperation with an agency must be to maximize sales - otherwise it is not worth hiring an agency. Nevertheless, the promises should be realistic and, above all, the agency should be able to clearly show you how it intends to achieve its goals.
2) When everything comes from one source, the freelancer just has a different label
An agency in which the owner writes the texts, takes photos and shoots the product videos on the side - this is nothing other than hiring a freelancer. Here, too, the expertise is certainly lacking in one or the other point. That's why you should take a close look at how the agency works and which departments it has before you hire it.
The bigger the agency, the more security it offers you as an Amazon merchant.
- With 15 employees and more, the speed is usually higher than with small agencies.
- You have assurance that the agency has already delivered measurable results for many clients in your industry.
- There are well-rehearsed, functioning processes.
- Proof of Concept - The way we work has already worked successfully for hundreds of customers, so as a customer you are not a guinea pig.
- If a few employees get sick, it doesn't disrupt the flow and quality of the work because there is enough staff. Freelancers or small agencies are often completely thrown off track by this.
3) Look at the references of the agency
Of course - even the best agencies started out small. But at that time they were not yet the best. It's clear that an agency with limited experience can also be good. But here you are buying the proverbial pig in a poke. With an agency that has already supported major brands and products, you know the performance and what you can expect from your partner.
4) Pay attention to the necessary transparency
Working with an agency is an expensive business. In return, of course, you can expect corresponding success. However, you should not be so naive as to simply assume that the people from the agency will do their job.
Make sure that the agency you work with makes its work processes as transparent as possible. Insist on fixed contact persons and have them explain to you before the start of the cooperation exactly which steps will be tackled in which order and how the set goals are to be achieved.
Conclusion: With the right Amazon agency you can make your business more profitable
Hiring an Amazon agency is an important step towards more professionalism in the presentation of your products and especially in the promotion of your brand and your products on Amazon. With the right agency on your side, this step can quickly become noticeable in significantly higher sales figures. In any case, this division of tasks gives you the opportunity to concentrate on your core area and to further advance your business. For example, by developing new products and gradually integrating them into your Amazon store - with the help of your Amazon agency, of course.
Authentic product images are the foundation for your long-term success!
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