The Amazon conversion rate is one of the most important key figures for you as a retailer. But how do you get your visitors not only to click, but also to buy?
With our tips, your conversion rate on Amazon will skyrocket!
In a nutshell: To increase the conversion rate on Amazon, you should:
- Use high-quality product images that appeal emotionally and show the product from different perspectives.
- Encourage positive reviews by actively asking satisfied customers to leave a review.
- Create engaging product descriptions that clearly emphasize the benefits of the product and answer common customer questions.
- Use professional product videos to show the product in action and make the purchase decision easier.
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Why is the conversion rate so important?
The conversion rate indicates how many of the visitors to your Amazon listing actually complete a purchase.
Put simply, the conversion rate indicates how successful your products are on Amazon.
A high conversion rate shows that your products are well received by customers and that your marketing is effective.
A low rate, on the other hand, indicates that your prospective customers are dropping off at some point. The key here is to find out as quickly as possible where the problem lies!
There are many factors that determine whether you actually sell and therefore increase your conversion rate.
In the following article, you can find out what these are and how you can easily put them into practice.
Why do so many retailers struggle to increase the conversion rate on Amazon?
Many Amazon retailers are experts in their products, but where exactly they need to start to improve their conversion rate often seems complicated and opaque.
That's the problem:
- Lack of marketing know-how
Youknow exactly what is important for your product. However, marketing is a whole new area of expertise.
With a marketing strategy (images, videos, texts, design) that is tailored precisely to your target group and the Amazon sales platform, you will achieve more clicks and more sales in no time at all. - View from the outside
It is oftendifficult to view your own products and listings objectively. Retailers see their products through the lens of their own expertise and therefore lose sight of the needs and expectations of customers.
However, an outside perspective is extremely important to determine why customers click or don't click. - Recognize factors
The multitude of factors that play a role in increasing the conversion rate can be overwhelming.
Where should you start? As a layperson, this is extremely difficult and most people give up after a short period of research.
Increasing the conversion rate - but how?
The good news:
There are proven strategies to increase your conversion rate on Amazon.
Here are the five most important tips for increasing orders via your product page:
1. the first impression counts: Your product images
Your product images are the first thing potential buyers see.
High-quality, appealing images are crucial for arousing the interest of customers.
It is best to invest in professional product photos that show your product in the best light and highlight the most important features. Show your product from different angles and in application scenarios.
Images that appeal to your prospective customers emotionally and thus help them to make a purchase decision work particularly well.
Anyone who feels emotionally connected to a product or can identify with a product photo or video, for example, is much more likely to become a buyer.
You can find out how to create such
emotionally appealing product images for Amazon here.
2. positive ratings
Customer reviews are another decisive factor for the conversion rate.
According to recent surveys, consumers rely to a large extent on the opinions of other buyers before making a purchase decision.
Positive reviews therefore mean: more trust in your product and therefore a higher probability of sales.
But how do you get the reviews?
It's best to actively ask the customer.
Most people forget to take the time to write a review.
However, if you have impressed them with excellent service, fast delivery or a personal connection, for example, they are much more likely to do you a favor with a review.
The more positive reviews you collect, the less a single negative review will ultimately matter.
3. description: customers need to understand how your product can help them
Your product description should be clear and appealing.
It should explain to potential buyers how your product can solve their problem or what benefits it has for them.
Focus on the specific benefits your product offers rather than just listing technical details.
You should also always speak in the language of your target group. What exactly that looks like depends on your product, of course.
Don't forget to include the most important information in the first few lines of your description, as many buyers only take a quick look.
Also think about what questions customers might have. If you answer them straight away, you can immediately dispel any uncertainties and doubts.
This also means more trust and therefore more sales for you! If a potential customer understands how your product can help them, this also increases conversion.
4. product videos: Almost more important than photos
One aspect that many people still don't have on their radar when it comes to conversion optimization is product videos.
They offer an excellent opportunity to show your product in action and help potential buyers to imagine what it could look like in their lives.
Videos can convey the features and benefits of your product in a lively way and thus make the purchase decision easier.
But beware: a shaky handheld video in poor lighting is of course of little use.
Make sure you use professionally produced videos here too.
Here you can find out how to make really good Amazon product videos that ultimately lead to a purchase.
Optimizing the conversion rate: how these retailers did it
Alexander Noll, Product category: Lifestyle
The crux of the matter for Alexander: a comprehensive overhaul of the product images and the revision to a uniform corporate identity!
This is how he has significantly increased his conversion rate.
In figures, this means:
sales growth of 20%, i.e. from 12 million euros to 14.4 million euros, without adding any new products.
A clear example of the influence that visual presentation has on brand perception and thus on clicks and sales figures.
Hanken Maier, Product category: Technology
Hanken Maier had to tweak something else to boost his Amazon conversion rate.
3D renderings and professional product videos made all the difference for his technically sophisticated products.
This made the technical details stand out much better.
Customers were much more likely to trust him because they felt they could see the product up close.
If you want conversion, come to Stacvalley
In principle, you now have two options:
Either you try to improve your conversion rate on your own - with photos, videos or a completely new marketing strategy.
In the worst case, however, you invest a lot of time and money - and in the end, the sales figures still fall short of your expectations.
Or, you can come straight to Stacvalley!
We'll show you step-by-step instructions and effective optimization techniques to sustainably increase your conversion rate.
You want to know how exactly we can implement this for your products?
Then fill
out our questionnairenow
in just a few seconds.
Ina free initial consultation, one of our experts will then create a personal guide on how we can finally improve your conversion rate.
We look forward to hearing from you!
FAQ - Your questions about Conversion Rate Amazon
What is a conversion rate?
The conversion rate indicates how many of the visitors to your listing make a purchase.
How can I increase my conversion rate?
The conversion rate indicates how many of the visitors to your listing make a purchase. Use relevant keywords in the title, invest in high-quality product images and videos, promote positive reviews and formulate appealing descriptions.
For a professional strategy, get in touch with our experts!How important are product reviews?
Product reviews are very important as they increase customer confidence in your product and can have a positive influence on the purchase decision. Most customers check the reviews first before deciding on a product.
What are the best tools for keyword research?
There are numerous tools, such as Helium 10, Jungle Scout or Keyword Tool.
How can I measure my conversion rate?
You can measure your conversion rate using analytics tools such as Google Analytics or Amazon Seller Central. Pay attention to changes in sales figures and the percentage of visitors who actually make a purchase to evaluate the success of your measures.
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